Content writing companies in Mumbai

5 Things to Consider Before Hiring Content Writing Companies in Mumbai

Today, businesses are handicapped without a strong content marketing strategy. Content marketing is the backbone of most businesses’ marketing strategy, without which you can fail to thrive in the digital world. If you’ve decided to use content marketing to take your business to successful heights, then the next step is to pan out a strategy.

B2B content marketing video by IBM

B2B Content Marketing Case study: IBM

Before diving into the analysis of another efficient and prolific content marketing campaign, let’s start with a quick recap of our previous B2B Content Marketing Case Study on Cisco.

In our previous article, I tried to highlight the strengths of one of the most successful B2B content marketers across the globe namely, Cisco. And, one the key determinants of the triumph of their content marketing strategy was relevancy.