When you think of communication, you should be thinking of content. The content on your marketing material, or website, or blog – defines your communication. You probably understand this; perhaps that’s why you even decided to Google: “content writing companies in Mumbai.”
When Don Draper from the Madmen series said, “ Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s the freedom from fear.
Today, businesses are handicapped without a strong content marketing strategy. Content marketing is the backbone of most businesses’ marketing strategy, without which you can fail to thrive in the digital world. If you’ve decided to use content marketing to take your business to successful heights, then the next step is to pan out a strategy.
The challenge for marketers these days is to create engaging and interesting content to boost their web traffic. The importance of content marketing for businesses in India is increasing, and therefore, you need to create content for websites that is different from your competitors.
To be a content writer is not an easy job because no matter how talented you are, writing skills are simply not enough. Being a content writer comes with some great perks as you can work from home, out of your favorite coffee shop, or simply any place you love.
Regardless of whether you run your own blog or operate your own website, becoming a better content writer is a fantastic path to go down. As a content writer in Mumbai, my journey as a content writer has shifted from bleh to meh, and some-where, some-how – I picked up on being a good content writer.
Before diving into the analysis of another efficient and prolific content marketing campaign, let’s start with a quick recap of our previous B2B Content Marketing Case Study on Cisco.
In our previous article, I tried to highlight the strengths of one of the most successful B2B content marketers across the globe namely, Cisco. And, one the key determinants of the triumph of their content marketing strategy was relevancy.
Content marketing is used as a component of most marketing strategies today. Be it architecture, food, pharmaceuticals, or movies, marketers are making it a point to include content marketing in their strategy to a successful campaign.
What do most B2B and B2C entrepreneurs aim for? A general answer to this is more sales, more leads, more and more customers, and huge profit. But, is that all? Today, when entrepreneurs are asked what they wish for, they have an addition to the list – website traffic!
Gone are the days when architecture firms relied purely on the word-of-mouth to get more projects their way. In recent times, architecture firms have moved on from traditional marketing to newer and more dynamic ways of targeting their audience. With digital marketing being the buzz word in every industrial sector today, architectural firms are not lagging behind in adopting this fad. A lot of small and medium sized architecture firms are making full-use of content marketing strategies to attract potential clients.