Everybody has a different way to deal with rejection and negativity. I believe in not taking the negative comments seriously. And that’s what many of us do. But there are some people who take negative comments on a whole new offensive level. In the corporate world, negative comments and reviews are an everyday story. Hence,…
on its first ever offsite trip to YMCA, Nilshi. It took a lot of efforts by Alpana and Swati (Our Human who manages the Resources) to make it happen. So what compelled Alpana to take her monkeys into the jungle? Well, Spacebar completed five years of saving the world from bad content and to mark it as a special year, she decided to take the monkeys into the greenery and teach them a couple of things. Now with only one human (Swati) and Alpana herself to manage the monkeys, they needed a third set of hands. Now that’s where Carlos (YMCA instructor) steps in. With Carlos on board or rather a bus, the Spacebar team set off for their first ever offsite training.
What is content to be precise? Content is information, and there are multiple ways in which this information can be presented to you. Some major types of content typically created by a content writing company these days include blogs, articles, images, infographics, whitepapers, SlideShare content, etc. The good thing about these types of content is that it enables you to connect with different types of audience based on their preferences. This not only helps you to portray your creativity but also profit your business. Talking about communicating and pursuing audience with content, let us have a deeper look into how content writing is necessary for businesses.
Here’s what happened in the last 5 years.
Obama is re-elected as President for the second term,
Rover Curiosity lands on Mars, successfully.
Narendra Modi is elected as Prime Minister,
ISRO’s Mars Mission reaches Mars,
Trump becomes the President of USA
Regardless of what business you run – you need content. You need content for:
Brochure
Social Media
Blogs
SEO
Video content
Infographics
Emails
Any element that requires some form of communication (especially B2B content marketing communication) – needs content. Hence, it makes sense to hire a content agency. That would bring you to the next question – How do you choose the right content agency?
In 2013, when I started Spacebar, I was sure I wanted Spacebar to be a Content Solutions firm.
“We don’t just write, we strategize and create solutions for our clients.”
When you deliver content solutions – and not just content writing services – to your clients, you dive into other aspects of their business such as social media, SEO and digital marketing. And you notice how difficult it becomes for businesses to choose their marketing style. If I had to write a book on Marketing in 2014 for Dummies, I’d segregate all kinds and forms or marketing into two simple buckets:
Time flies when you’re not watching. A phone call transpired that gave way to employment and a year has passed since then. There are many words that can be used to describe employment at Spacebar… but for now, the word that comes to mind is Acceptance.
Before businesses go big, before businesses become MNCs and before businesses start dolling out money, there was just one person. A lone entrepreneur trying to get an idea working and get a business rolling. When Apple first started in a garage, at least Steve Jobs and Steve Wozniak could support each other. You, on the other hand, have to bare the burden on your own. Creating a successful business is just like climbing up a mountain. It is a step by step process which is very difficult and at every moment, part of you wants to call it quits and at times, you may have almost reached the peak. So how do you keep yourself motivated and continuously push yourself to not give up on your dream?
Love what you do, do what you love. Does it have the same meaning or is it the ultimate paradox. An intelligent word play, I would suggest. But reading it on a motivational post was the last straw on this IT camel’s back, and prompted me to pursue my passion, writing.