Ever wondered how marketing agencies create compelling social media content for businesses? You may have noticed that every time you browse through your news feed on various social media platforms, various brands keep posting interesting images, GIFs, videos, blogs, and infographics.
You are a chief executive officer of a general insurance brand, or you may be a lawyer specialising in corporate law. But, what more? This is a typical scenario when an individual sets out to summarise themselves in a few sentences.
The estimated number of active users on Facebook is 1.39 billion. Users spend an average time of 40 minutes on Facebook every single day. These statistics reveal the potential of social media platforms like Facebook when a business is considering to expand its outreach to audience.
For those of us who are living in the 21st century, the immense power and far-reaching capabilities of the digital media are a known fact. One of the consequences of the growing power of this medium in metropolitan areas is that several budding and established writers have found a viable platform to pen content on a range of issues.
Planning to excel by using social media for business because it is an inexpensive and quicker option? Then Twitter should be one of the first channels that you must consider.
Earlier this year on 23rd of January, WhatsApp launched WhatsApp Business in India on Google PlayStore. The app is available for free and most small and medium scale enterprises can benefit from it provided they are well aware of how to use it for their business.
As I start my work on this article, I am beginning to realize the enormity and ambiguity of the task ahead of me. It’s probably biting more than you can chew. The topic is polar enough to invite a million politically charged opinions, not to mention the moral compass of this title is questionably tilted.
Social media is the fastest growing and most successful medium that businesses can use to create brand awareness and promote their offerings. It has the power to make or break your brand. Neglecting the importance of social media for business in today’s world will affect the reach of your business.
The digital universe is quite dynamic, and so, you need to be updated with all the latest happenings. Social media, which is a part of digital marketing is no different. If you are using social media for business, then it becomes all the more imperative to be aware of the latest social media trends.
Before you get into this article, you need to understand what social media is. Social media is not just Facebook, but a comprehensive collection of online channels of communication which brings together the masses and enables them to share images, videos, messages, etc.