Content for website

Will video content transform the content industry?

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I remember when I was a kid I used to watch T.V. every morning during the summers. The morning cartoons were always a delight. Between those episodes, they used to show these cold coffee ads and that tumbler with coffee froth on top used to look delicious. The video ad instilled a desire in me for cold coffee and I ended up having cold coffee every day for the whole summer. The point is that video content is really effective in putting ideas in people’s heads. Video content is much more interactive for audiences than written content. If I had to read about the qualities of cold coffee I might have not given it a second thought, as I was a child back then. Video content for websites can be a good way to showcase your product in a creative way.

Content marketing in India for generation Z

Capturing the Attention of Gen Z with Content Marketing

Business, Content marketing, Content writing, Creativity, Digital Marketing, Social MediaLeave a comment

India’s Gen Z population is predicted to reach 472 million in 2019 according to the analysis by Bloomberg. This has forced the specialists of content marketing in India to upgrade its game in gaining the even shorter attention span of the Gen Zers than the millennials. Even though the millennials are the largest living generation,…

Content writing is not out of context yet!

Videos are in Trend but Written Content Stays!

Content marketing, Content writing, CreativityLeave a comment

Video marketing is a trend that is quickly catching up with the masses thanks to different types of video making apps and video sharing platforms. Videos are quite easier for a viewer to quickly understand the information than reading a lengthy blog. Also, there are one of the best ways to engage with your audience, especially on social media. Therefore, from large businesses to social influencers, everyone is making video content and sharing them on YouTube and social media platforms. But this trend has also given rise to a major misconception that video content is enough and written content is not needed. Despite the popularity of video content, you still need written content. We have listed a few reasons why your business requires written content.

Hiring a content agency is always helpful!

Reasons for Hiring a Content Agency instead of Freelancers

Business, Content marketing, Content writing, CreativityLeave a comment

We are almost nearing the end of 2018. As the new year approaches, you may be considering some new content marketing strategies to revive your business’s online presence in 2019. You may even be considering to outsource your content to produce professional content that has finesse. Now the dilemma that lies ahead is whether to hire a freelancer to do the job or a content agency. We recommend hiring a content agency and here’s why.

Deadlines are scary for a content writer in Mumbai

Blogging challenges and how to overcome them

Business, Content marketing, Content writing, Creativity1 Comment

When writing business blogs, there are several things that you need to take into consideration. They include the length of blogs, the quality of the content, information that needs to be added according to the target audience, etc. Indeed, content writing is not as easy as it seems. You may consider hiring a freelance content writer in Mumbai or simply hire a team of writers for your company. However, there are quite a few challenges that you may experience when you start with the blogging process. In this article, we talk about these blogging challenges and how do you overcome them.

Content marketing provides you the ability to have better close rates.

Content Marketing is the New ‘IT’ Thing and here’s why!

Content marketing, Content writing, Digital MarketingLeave a comment

As a content writer, I have come across this one phrase over and over again! The phrase that I am referring to is very common in the digital marketing industry and that is- “content is the king”. You can actually do a Google search for this phrase and find thousands of other bloggers using the very phrase time and again. But do you know why this phrase is still in vogue? BECAUSE IT’S TRUE! Content is, in fact, the ruling king and seems like it is going to be ruling for a long time until something really ground shaking comes along and de-thrones it. But do you know what makes it the king? Well, here are some stats that explain what makes content the king.

Content marketing can help in marketing your website.

How can businesses benefit from content marketing?

Business, Content marketing, Content writing1 Comment

Content marketing has been around for years now. A majority of businesses are already using it to capture the much-needed attention of their audience. But there are still some businesses that are cynical about the idea of using content to sell products and promote services. This is because they are still unaware of the amazing benefits that content marketing can have on their business. Well, we plan to bridge this knowledge gap by sharing some of the amazing benefits of content marketing for your business.

Email Marketing requires efforts.

Why you should start with email marketing?

Business, Content marketing, Content writing, Digital Marketing, Performance Marketing1 Comment

“Email has an ability many channels don’t: creating valuable personal touch- at scale.”⎼ David Newman, a speaker, a marketer, and the author of ‘Do It! Marketing’.
Today’s marketers believe in doing ‘more’ with ‘less’. Connecting with the audience in a highly personalized way, while staying on a budget, is what email marketing offers. The email marketing realm is constantly evolving!
According to VentureBeat insight reports, personalized emails increase transaction rates and revenue per email 6 times higher than non-personalised emails. This determines how exactly email marketing makes a difference in the conversion of most customer segments in the marketing funnel. While various other marketing strategies are used on regular basis, email still remains the most powerful channel for modern marketers and business owners.

Content marketing in India consists of several things!

Benefits of content marketing for technical firms

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In this fast-changing digital and modern era, businesses are rushing to identify a reliable marketing strategy that would create an impeccable reputation for their brands. A well-scrutinized solution in this online world is the use of the Internet to better their product advertising and marketing. This holds true for tech as well as non-tech companies. The major difference between a tech and a non-tech company is the audience. The tech companies have to focus on a more niche audience like CIOs, CTOs, CAOs, developers, data scientists, researchers, and the tech-enthusiasts, while non-tech companies focus on the more general, larger public. Earlier, the tech companies carried out a different marketing approach, including,

Content for website means improving its aesthetics

Why you should have content on your website?

Business, Content marketing, Content writing, Creativity, Digital MarketingLeave a comment

In this digitally driven world, creating a footprint on the Internet can help a business stand out of the crowd. Whether you’ve got a decade of experience or you’re a fledgling business, promoting your business online would help you drive website traffic, engage with more customers, and build credibility and authority in your field. Companies aiming for an effective online presence for their brand or effective lead generation must focus on content for website. The exposure of businesses on the Internet, with high-quality and keyword-rich content, helps a website rank higher on the SERPs. And when that happens, it helps a business to: