Social media for small business

Tips to Optimize Your Social Media Profile

Content marketing, Content writing, Digital MarketingLeave a comment

Long gone are the days when people were satisfied with in-person retail experiences alone. Today, if businesses wish to build brand identity, reputation, and loyalty, the only choice left is exposed to their work online, identify leads, and increase sales. For developing and maintaining a healthy following, as per the requirements and demands of millennials and centennials, using social media for business is mandatory. Thanks to the dozens of niche social media platforms out there!

Content writing services

Here are a Few Reasons Why You Suck at Writing

Business, Content writing, CreativityLeave a comment

I think it was Gandhi who said, “To suck at writing is human; but to admit it, divine.” Or maybe it was Hemingway. Or was it Aristotle? Regardless of who said these words, I think they make sense. And if you’re reading this article, there’s at least a part of you that thinks you suck at writing. That you could do better. And that’s admirable. So, before we begin, here’s a tip of the hat to your self-awareness:

Content for website helps in getting good reviews

Why do E-Commerce Websites need Blogs?

Business, Content marketing, Content writingLeave a comment

The digital era is here. Characterized by modern-age technologies, this era has enabled the new generation to get every service they need almost instantaneously. With several sectors realizing the fact that the Information age is truly customer-centric, they have transformed (some are still striving to transform) their business to make it readily available to their customers. In the pursuit to stand unique among their competitors and create a powerful brand identity, enterprises have started to focus on launching e-commerce websites. Amidst everything, out of nowhere, the concept of blogs have popped up. Not knowing how exactly blogs connect to e-commerce websites, a majority of companies are actually bewildered. What is the need for content for websites that deals with online purchases, how will blogs attract potential customers, do we need to upload blogs every month, and many such queries invade a business executive’s mind lately.

Content writing services

How To Write Content That Can Be Understood By Everyone

Content marketing, Content writing, CreativityLeave a comment

Are you one of the content writers working for a company providing content writing services? If yes, then welcome buddy, grab a cup of coffee and let’s discuss the horrors of writing, the tragic memories of our editors sending articles back as if they were extremely irrelevant, and our clients failing to understand the content provided to them (not often though). But having done all this, let’s also discuss why our clients or our editors send our articles back? One of the most common reasons is that they may not understand what we are trying to convey. Now how do you solve this problem when writing a piece of content? With all the past experience of rejected articles, multiple rewrites, and extended sessions of conversations with my editor, I present to you a blog on how to write content that can be understood by everyone… And I hope you understand what I am trying to convey! *Smiles Slyly*

Social media for business requires you to be mindful of your customers.

How Quickly Should You Respond to Social Media DMs?

Content marketing, Content writing, Social MediaLeave a comment

Less than an hour. That’s what they’ll tell you. Who’s ‘they?’ Blogs, articles, certain studies. Ask any digital marketing executive – social media for business is not fun and games, even if it might seem like that at the outset. Responding within an hour is not easy! While I can personally whine about dwindling attention spans and the repercussions of instant gratification, as a marketer I must succumb to these consumer realities.

social media for businesses

Best Instagram Marketing Tips for Businesses

Business, Content marketing, Content writing, SM, Social Media, VC1 Comment

Does your business have an account on Instagram? If not, you might want to consider having one. If you are a retailer, if you have stores, if you want people to recognize your brand, then it’s time you create an account on Instagram for your business. Social media for businesses has become too popular to ignore. It’s directly in the hands of your buyers wherever they go. Everybody is active on social media on their phones these days. Out of all the social media platforms, you may wonder why you should be on Instagram? It’s exponential popularity, the young demographic followers, potential influencers, and of course the 1 billion active users worldwide. India has the second highest monthly active Instagram users with a projected number of over 75 million.

Content for website should have a homepage!

6 Pages that Your Website Should Have

Business, Content marketing, Content writing, Digital MarketingLeave a comment

In the digital era, every business needs interesting content on their website. But, like multiple business owners, you might be wondering which pages you need to add and how can you create interesting content for website. You need to present engaging content to your audience as an average reader stays on a website for 15 seconds only. Therefore, you need to analyze the bounce rate of your website with the help Google Analytics Dashboard. One of the multiple factors that affect the bounce rate of your website is the content. Hence, content is a necessity for your website.

Social media for business

5 Tips to Follow When Posting on Instagram

Content marketing, Content writing, Social MediaLeave a comment

Regardless of whether you are running a brick and mortar store or having a web presence with an e-commerce business, your ultimate asset is your customers. And to intensify your customer base, nothing more matters than a highly effective marketing approach. The approach should be such that it attracts people and excites them to buy your product, which was always the case. But, as millennials and centennials prefer more engaging, personalized, and creative content, the modern-age marketers are expected to tweak/transform their marketing efforts. Here’s where the concept of social media for business made sense to everyone.