Social media for business

How often should you post on social media in 2019

Content marketing, Content writing, Creativity, Digital MarketingLeave a comment

Today, in this digital world, businesses know that to resonate with their target audience, the best ever platform is social media. While social media allows brands to get a lot of customer engagement and increase revenue, it can also negatively impact customers resulting in higher customer attrition rates and lower profits if not used correctly. It doesn’t even take a second for customers to unfollow a brand’s social media page. Hence, it is important to make use of social media platforms in a way that attracts customers and does not leave them unsatisfied or unhappy. But how to make optimal use of social media for business? Well, there is actually no magical formula. While posting something on social media platforms, brands should consider its quality and quantity, both. And what does that mean you ask? Let’s brief you on that. 

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4 Types of Interactive Content for Your Content Marketing Plan

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As common human beings, we try using our brain to its full capacity. But the tantrums of the human mind plays us every time, and as a result, an average human loses concentration or interest in things within just 8 seconds. Everything is boring to us if it is not engaging enough or doesn’t have a contribution to our opinions.

social media for business

6 Facebook For Business Features that You Need to Know

Content marketing, Digital Marketing, SM, Social MediaLeave a comment

Social media for business is the go-to solution for reaching your target audience as the number of social media users has increased drastically with time. People of different demographics and psychographics use social media platforms such as Facebook. It is therefore constantly upgrading its features to help businesses promote their services and products. Among a number of features available for your business on Facebook, here are six features that you need to know.

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What Kind of Posts can Educational Institutes Share on Social Media?

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Being a part of a social media marketing agency and working with different types of business, I have come to understand something. The need to sustain in the market and grow constantly is applicable on all types of businesses including educational institutes. Therefore, you may use different types of marketing techniques such as content marketing, search engine marketing and email marketing. However, with your direct target audience being youngsters, using social media marketing in your marketing strategy is a must. In fact, not just youngsters but also other age groups and various businesses use social media. This makes social media a great platform to not only reach out to students but also their parents, industry recruiters, alumni, and even the college faculty. Here are some types of social media posts you can share on your social media.

social media for business

How to Find the Right Hashtags for Your Social Media Posts in 2019?

Content marketing, Content writing, Digital Marketing, Social Media1 Comment

#Hashtags, a common phenomenon used by all social butterflies on all their social media posts. Hashtags make a social media post more discoverable and categorises it according to events, trends, brands, food, and lot more!. When it comes to social media for businesses, hashtags are an essential part of captions. These little links function perfectly for the users while searching for related posts.

Hashtags organise posts like grouped conversations where you could simply type in the category of your desired search with a ‘#’ symbol before it. This would enlist all the posts that have the same hashtag, making it easier for you to dig and find what you’re looking for.

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What makes the best thought leadership content (Hint: it’s not research)

Content marketing, Content writing, CW1 Comment

Finding good (let alone great) thought leadership content online is — cliched as it may sound — like finding a needle in a haystack. And because such content is so rare, the individuals (think Bill Gates’s blog writing project) and companies (think McKinsey) that do publish such content are held in high regard by everyone. Not only the mainstream audience but even business owners and leaders, the movers and shakers in various industries stop and listen (or read) when such sources publish something new. Many such leaders even base their major business decisions on the ideas and insights they gain from reading good thought leadership content.

Why B-schools Should Use Social Media?

Content marketing, Content writing, Digital MarketingLeave a comment

In today’s age, the increase in the number of online users has compelled businesses to shift from traditional marketing to digital marketing. One of the modern strategies of digital marketing includes using social media to grab the attention of the audience. Talking about social media, it is estimated that there will be over 2.77 billion social media users worldwide by 2019. Now that’s a really strong reason why businesses and even educational institutes should use social media to grab the attention of their target audience. And if you manage a B-school, then it becomes all the more necessary to use social media to target users (students and working professionals) who would be quite active on social media. So social media is an apt platform for B-schools to reach out to prospective students.
Now apart from the sheer number of people available on social media, here are some other reasons why a B-school should use social media.

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Blogging can increase your lead generation by 67%. Here’s how!

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Businesses today face a huge competition to sustain in a market that is more of a rat race. It is not just about creating brand awareness or business familiarity to grow your business but also about how many customers you can reach out to and get them to convert. So without spending much time on random theories, here is a fact. Blog writing can increase your lead generation by 67%. Read on to find out how blogging can help businesses to increase their leads.

Content writing in India

Myths About Content Writing

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The trend of content writing in Mumbai is growing at a fast rate, along with digital marketing and social media marketing. This trend is evident due to the extensively increasing number of startups and media influencers which have now given rise to content writers in the field of advertising. Most freshers and interns choose content writing after graduating as the standard way to kickstart on their career in the field of advertising, believing it to be simple and ‘just writing’. This misconception shatters after actually trying their hand at content writing. Let us take a look at three primary myths that will help you get a clear picture before trying out for content writing in Mumbai.

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Why is it Not Okay to Use Slangs in Your Content?

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Slang words may seem like a more natural way to talk in today’s time. Some words created by us are attractive to hear and use in our daily lives. But when it comes to content creation, the use of slang words is a big NO-NO, and that’s what any content writing agency in India would stand by. Why? Because there are a couple of downsides of including slang language in blogs, newsletters, emails, and other types of content. Listed below are a few of those drawbacks.