Navigating Challenges in SaaS Content Marketing So, it is really not surprising that 75% of the SaaS companies plan to increase their content marketing budgets in 2023. In fact, 65% of them already spend more than $3000 on content marketing every month. But why do these companies need to invest so much in content marketing…
The Ultimate Guide to SaaS Content Marketing Software as a Service (SaaS) has emerged as a game-changer for businesses, offering scalable and efficient solutions. However, marketing SaaS can be quite challenging. Why? Well, because SaaS products often involve complex and technical features, this makes it difficult for marketers to convey the value proposition to a…
Content Marketing Innovations: Mumbai’s B2B Tech Breakthroughs The next content marketing innovation can make your content strategy, or break it. That’s why it is vital that you research the latest content marketing innovations. It’s even more so if you are based in Mumbai. B2B tech breakthroughs can make a significant difference in the content marketing…
The 10 best places to get my content marketing info in 2024 Whether you are an industry veteran or a newbie, you want to make sure that you are learning new things that are happening in the content marketing industry. This is more than just having discussion points you can pull out at the next…
Ultimate guide to B2B content marketing For practically every B2B company today, content has emerged as a crucial component of the marketing mix. A growing majority of B2B marketers are using content marketing techniques to entice potential customers. Reportedly, content marketing is used by 91% of B2B marketers in 2023, up from 82% in 2022.…
How to Build a Strong Content Strategy for the AI Era Welcome to the AI era, where technology has taken center stage in the world of content creation. Whether you’re a seasoned content writer or a newbie in the field, you’ve probably heard that artificial intelligence (AI) is transforming the way we approach content writing.…
Why User Generated Content is Essential in Content Marketing? Have you bought a new dress from an Instagram store and flaunted it on your social media pages? Or, even tagged the store or wrote reviews to express your satisfaction? Similarly, have you created an unboxing video of the new gadget you recently purchased during a…
Why Podcasting Can Be a Vital Part of Your Content Marketing Strategy Every content marketer knows one thing. That the audience loves helpful content; be it audio, visual or images. The audience will consume anything that isn’t boring, making them want to dig deeper. As you craft your content marketing strategy, you will most likely…
Role of Influencer Marketing in Content Marketing Discover the role of influencer-generated content in content marketing and its power in amplifying brand reach, engagement, and credibility. Content marketing has helped many businesses to increase their customer reach and brand awareness. It has helped marketers connect and engage with their target audience meaningfully. With the rise…
Content marketing is a must-have plan for any industry maven who will leave no stone unturned to become a market leader. However, content marketing can be quite a minefield, with just so many ways to blow it up. Some of the biggest mistakes that must be avoided with content marketing are, therefore, discussed here.