Content marketing is a must-have plan for any industry maven who will leave no stone unturned to become a market leader. However, content marketing can be quite a minefield, with just so many ways to blow it up. Some of the biggest mistakes that must be avoided with content marketing are, therefore, discussed here.
The Content Marketing Guide: Strategies, Tactics, and Secrets Revealed Here lies another blog on content marketing and content marketing strategies, tactics, and secrets! Well, this one is different from the run of the mill articles across the internet. This content marketing guide builds on something that really can make a difference to your marketing efforts;…
A sneak peek into Spacebar’s roller coaster journey – 2021 Edition Let’s travel back in time to when the universe decided to take a turn that would change the history of humankind. The year 2020 came with a pandemic in tow – it was like walking a tightrope with a blindfold on! Sure, we all…
Learn about the metrics to check, track, and analyse brand health Brand Health. Relatively simple to decode what it should mean: the health of your brand. But this is too simplistic, of course. Brand Health is an umbrella term: a collection of measuring metrics that essentially analyse how much your branding contributes to achieving your…
Community-based marketing began decades ago through traditional marketing techniques like setting up stalls in local events or advertising in college fests. Cut to 2020 and marketing is now infused with technology where all behaviour can be monitored in clicks and swipes.
What Your Digital Marketing Plan Should be like Until a Vaccine is Developed The strong wave of COVID-19 has hit almost all the industries. After months of lockdown, the “unlock” and “begin again” situations resemble a silver lining to the dark clouds that we were covered with. Central and State governments are lifting the lockdown…
Among all the channels that are available for B2B content marketing, email is probably the most underrated. Many businesses fail to understand the impact a well-executed email marketing strategy can have on lead generation, sales, and profits. If you’re reading this article, chances are you’re not one of them.
When it comes to creating blog posts that reach a significant number of audience, bloggers and people at any content writing agency would probably advise you to have an account on WordPress. WordPress is a content management system (CMS) that runs on PHP and MySQL database servers. The versatility of WordPress makes it an open platform for creators around the world as it supports websites that are for blogs, e-commerce, business websites, news websites, musicians, celebrity pages and many more. More than 30% of the websites on the internet are being run by WordPress. WordPress offers its hostings for free. WordPress websites are based on the templates provided by the CMS but the possibilities of customizations are abundant on WordPress.
A planned content distribution tactic acts as a strategic guide to help your organization disseminate your content and maximize its reach to your audience. Publishing content regularly keeps your website active with fresh content. The content along with a plan will assist you to reach the right audience at the right time and steer them to take desired actions on the page. Read to know the 4 methods you can implement to plan a content distribution tactic.
Before I started working for a B2B content marketing agency, I thought good writing was all it took to rank articles on Google’s first page of search results.
I used to think SEO and PPC are pointless mumbo-jumbo thrown around by the SEO team to confound their bosses and ensure they aren’t deemed surplus to requirements.
All I knew about SEO (Search Engine Optimization) was that it is the process of making your content rank at the top of Google’s search results. And that PPC (Pay-per-click) is an advertising model where you pay for every time someone clicks on your promoted content or online ads.
When I started my career in B2B content marketing, I found out that they were exactly what I thought they would be — minus the pointless-mumbo jumbo bit.
Turned out, SEO and PPC are, in fact, among the most important aspects of content marketing, secondary only to the quality of the content you put out.
Search engine optimization and pay-per-click advertising are two sides of the same content marketing coin. They are different ways to achieve the same objective — delivering your content to the right target audience.
So, how do they differ?