Content marketing is a must-have plan for any industry maven who will leave no stone unturned to become a market leader. However, content marketing can be quite a minefield, with just so many ways to blow it up. Some of the biggest mistakes that must be avoided with content marketing are, therefore, discussed here.
Welcome to Your Content Marketing Journey! Imagine carrying your boat into uncharted waters with the aim of reaching somewhere, somehow, but with no compass, no direction, no winds and no necessary equipment that a sailor must have. Daunting, isn’t it? If this scenario is replicated in the digital age, with you wanting to swerve your…
Maximising Your Presence with Content Marketing Getting found in the digital world a lot of time boils down to what is your content marketing strategy. If your content: it has a chance of developing a strong online presence. Today, every platform is extremely crowded, with audiences being bombarded with content. If you want to get…
The Content Marketing Guide: Strategies, Tactics, and Secrets Revealed Here lies another blog on content marketing and content marketing strategies, tactics, and secrets! Well, this one is different from the run of the mill articles across the internet. This content marketing guide builds on something that really can make a difference to your marketing efforts;…
Guide to Content Marketing: Everything you need to know! As choppy as the proverbial waters of content marketing seem to be, there’s nothing better than some elbow grease, a map of sorts, and the will to see it through. Content marketing is, at its best, a conversation with the consumer who comes across it. How…
A sneak peek into Spacebar’s roller coaster journey – 2021 Edition Let’s travel back in time to when the universe decided to take a turn that would change the history of humankind. The year 2020 came with a pandemic in tow – it was like walking a tightrope with a blindfold on! Sure, we all…
Learn about the metrics to check, track, and analyse brand health Brand Health. Relatively simple to decode what it should mean: the health of your brand. But this is too simplistic, of course. Brand Health is an umbrella term: a collection of measuring metrics that essentially analyse how much your branding contributes to achieving your…
Community-based marketing began decades ago through traditional marketing techniques like setting up stalls in local events or advertising in college fests. Cut to 2020 and marketing is now infused with technology where all behaviour can be monitored in clicks and swipes.
What Your Digital Marketing Plan Should be like Until a Vaccine is Developed The strong wave of COVID-19 has hit almost all the industries. After months of lockdown, the “unlock” and “begin again” situations resemble a silver lining to the dark clouds that we were covered with. Central and State governments are lifting the lockdown…
Among all the channels that are available for B2B content marketing, email is probably the most underrated. Many businesses fail to understand the impact a well-executed email marketing strategy can have on lead generation, sales, and profits. If you’re reading this article, chances are you’re not one of them.