In the mid 1990s, access to the internet introduced the umbrella term ‘online marketing’. The early 2000s revolutionized the way people and businesses connected with each other as social networks were born. The late 2000s witnessed the world of content strategy whirl around smartphones. The game, therefore, has never been dull and mundane. And this is especially true for B2B content marketing.
Content marketing is all concerned with the creation, processing and distributing valuable content to the target audience. The target audience can be individual consumers or businesses. The content that you develop should be useful in attracting, acquiring, engaging and eventually, converting the prospect into a sale. Today, there is an increasing demand for creation of B2B content marketing strategy to achieve the desired results.
Content marketing institute’s recent report provides an insight into the current state of B2B content marketing as well as how successful content marketers do things differently. There is no doubt that content marketing is an evolving discipline. The reports show that content marketing is flourishing; with as many as 89% of the B2B marketers using content marketing.
In April 2013, I started Spacebar with just one employee. Today, we are 9 people in office and I hope to grow larger. We have gotten thus far with no real sales team. It’s now time to get aggressive with sales and increase market share. Our initial competitors were freelancers. Now, we have started competing with other small agencies. The future is Artificial Intelligence.
In 2013, when I started Spacebar, I was sure I wanted Spacebar to be a Content Solutions firm.
“We don’t just write, we strategize and create solutions for our clients.”