What do most B2B and B2C entrepreneurs aim for? A general answer to this is more sales, more leads, more and more customers, and huge profit. But, is that all? Today, when entrepreneurs are asked what they wish for, they have an addition to the list – website traffic!
Regardless of what business you run – you need content. You need content for:
Brochure
Social Media
Blogs
SEO
Video content
Infographics
Emails
Any element that requires some form of communication (especially B2B content marketing communication) – needs content. Hence, it makes sense to hire a content agency. That would bring you to the next question – How do you choose the right content agency?
Gone are the days when architecture firms relied purely on the word-of-mouth to get more projects their way. In recent times, architecture firms have moved on from traditional marketing to newer and more dynamic ways of targeting their audience. With digital marketing being the buzz word in every industrial sector today, architectural firms are not lagging behind in adopting this fad. A lot of small and medium sized architecture firms are making full-use of content marketing strategies to attract potential clients.
Today, the competition for restaurants in terms of serving outstanding food and advertising the brand is intense. In such a competitive era, the chances of facing disappointment and falling back are high. To overcome the competition, you need to focus on marketing efforts of your restaurant, cafe, or any kind of eatery. You must have an exceptional marketing strategy. When you sit down to sketch your marketing strategy for your restaurant, you just cannot miss out on content marketing.
These days, there are so many terms floating around – content writing, content marketing, digital marketing. Throw in the B2B angle and we can raise the confusion up a notch. Let’s try and allay the doubts and dig more into B2B content marketing today.
B2B content marketing is simply creating interesting and relevant content and marketing through various marketing channels to attract your target audience that is other businesses. As marketers, the constant challenge is to come up with ingenious ways to communicate with your potential clients.
Do you know why firms in India spend too little on content marketing? Well, it’s not obvious, but people in India always look out for concrete, immediate results. But as far as B2B content marketing is concerned, it’s an ongoing and a time-consuming process. You need to have enough patience to let the wind blow your sail.
As discussed in one of our previous blog post on B2B Content Marketing in India, when nitty meets gritty B2B Content Marketing is nothing but a content rooted marketing strategy where instead of driving a larger audience and higher interactivity, the brand aims to generate more leads by targeting other businesses.
So I am an IT engineer turned Editor, working on the technical team of my B2B content marketing agency. As an Editor, I get to work closely with budding technical writers. Most of them, and also a lot of my friends and colleagues, end up asking me how to go about ‘technical’ articles. I mean they do know or have some idea of how to write articles or blog posts but aren’t especially aware of the nuances of technical writing.
If you want to boost your website’s rank or increase your web traffic, then you need to create SEO-friendly content. When users search for your content, it’s important that your website content is featured in the search results. In fact, you want your content to be featured on the first page of the search result.