Content marketing

Content marketing for restaurants

Business, Content marketingBy Tristan Fernandes August 23, 2017 Leave a comment

Today, the competition for restaurants in terms of serving outstanding food and advertising the brand is intense. In such a competitive era, the chances of facing disappointment and falling back are high. To overcome the competition, you need to focus on marketing efforts of your restaurant, cafe, or any kind of eatery. You must have an exceptional marketing strategy. When you sit down to sketch your marketing strategy for your restaurant, you just cannot miss out on content marketing.

What is B2B Content Marketing

Business, Content marketingBy Tristan Fernandes August 7, 2017 4 Comments

These days, there are so many terms floating around – content writing, content marketing, digital marketing. Throw in the B2B angle and we can raise the confusion up a notch. Let’s try and allay the doubts and dig more into B2B content marketing today.

B2B Content Marketing Ideas for Your Website

Business, Content marketingBy Tristan Fernandes August 1, 2017 Leave a comment

B2B content marketing is simply creating interesting and relevant content and marketing through various marketing channels to attract your target audience that is other businesses. As marketers, the constant challenge is to come up with ingenious ways to communicate with your potential clients.

Why B2B Content Marketing Works

Business, Content marketingBy Tristan Fernandes July 20, 2017 Leave a comment

Do you know why firms in India spend too little on content marketing? Well, it’s not obvious, but people in India always look out for concrete, immediate results. But as far as B2B content marketing is concerned, it’s an ongoing and a time-consuming process. You need to have enough patience to let the wind blow your sail.

B2B Content Marketing Case Study: Cisco

Business, Content marketing, Content writingBy Tristan Fernandes July 18, 2017 Leave a comment

As discussed in one of our previous blog post on B2B Content Marketing in India, when nitty meets gritty B2B Content Marketing is nothing but a content rooted marketing strategy where instead of driving a larger audience and higher interactivity, the brand aims to generate more leads by targeting other businesses.

How to write technical articles

Business, Content marketing, Content writingBy Tristan Fernandes July 17, 2017 1 Comment

So I am an IT engineer turned Editor, working on the technical team of my B2B content marketing agency. As an Editor, I get to work closely with budding technical writers. Most of them, and also a lot of my friends and colleagues, end up asking me how to go about ‘technical’ articles. I mean they do know or have some idea of how to write articles or blog posts but aren’t especially aware of the nuances of technical writing.

How to create SEO-friendly content

Business, Content marketing, Content writingBy Tristan Fernandes July 17, 2017 22 Comments

If you want to boost your website’s rank or increase your web traffic, then you need to create SEO-friendly content. When users search for your content, it’s important that your website content is featured in the search results. In fact, you want your content to be featured on the first page of the search result.

How to write great blog content for B2B content marketing

Business, Content marketingBy Tristan Fernandes July 13, 2017 Leave a comment

How do you write great content? Or – how do you write awesome content that is loved by all, goes viral and generates a million dollars worth of sales?

How to create an effective mobile content marketing strategy

Business, Content marketingBy Tristan Fernandes July 11, 2017 Leave a comment

When was the last time you actually checked your mobile? Ten seconds ago? A minute ago? In fact, you’re probably reading this post on your mobile. Well, mobile phones have become a significant part of our lives. And remarkably, even for businesses, it has become a basic necessity for B2B content marketing.

Why IT firms should begin with B2B content marketing

Business, Content marketingBy Tristan Fernandes July 4, 2017 Leave a comment

Content marketing can be a decisive factor for an IT firm in the B2B tech world. A great content piece is the key to a robust bottom line, which sets an IT firm apart from its competitors and establishes the business as a leading industry authority. It also sends a direct and strong message to the customers that an IT firm really knows its stuff well. Today, competition in the field of IT is savage and buying decisions of customers rest on research and trust. And this calls for superior quality content marketing services.