Okay. So you’re out in the world, enjoying the warmth of the sunny streets in Paris. You come across the délicatesse of Croquet-monsieur. The rich flavors of its multilayered pillowy perfection evolve an idea inside your head. An all-inclusive French Bistro featuring food from the very streets of Paris! The idea is every – the right communication strategy.
Businesses – whether small or large, cannot survive without having an online presence. In this digitized world, an online presence means your business has a digital store and you can reach out to customers. But, a mere presence on the internet with a website or social media pages won’t suffice. While having a website or social media pages seem beneficial, what makes it lucrative is the content. Content marketing in India is not a new concept.
There are two reasons you are reading this article.
You operate a hotel
You want to use content marketing to increase the brand awareness and in turn, increase sales
And that’s why you are looking to content marketing to help. Content marketing, if done right, not only increases brand awareness and sales, but it also builds a relationship with customers. All of this makes content marketing in India for hotels crucial.
HR firms have been striving to increase their brand visibility to attract top talent. The rise in competition for hiring talented employees has forced companies to actively promote their company as a desirable place to work in. Most companies in India are yet to recognize the potential of content marketing for their business. Social media and blogs have become a pertinent tool to increase engagement. HR firms in India are slowly realising the innumerable benefits of using content marketing to reach their target audience.
There are several accounting firms spread across the country which makes the competition among the accountants pretty intense. Therefore, in order to survive and grow your business, you need to start content marketing. Creating content in the form of blogs, images, videos, etc. and then marketing them across different digital media is known as content marketing.
With the success of content marketing in India, so many content startups have sprung up. When you think startup, you’re probably thinking of one of the following:
A bunch of people working out of their friend’s bedroom (this is India and nobody works out of their garage, so get that image out of your head)
Or a swanky office, full of colourful stuff, with a CEO who makes 30 lakhs annually (VC-funded, of course)
Well, so then Spacebar hasn’t been your typical startup as the term is defined today. It was never meant to be.
The number of Indians using the internet has been soaring in the past few years. According to to a research report by The Statistic Portal, India has over 460 million Internet users out of which nearly 200 million are active internet users. With an ever growing Internet base, more and more traditional marketers have been using content marketing as a core ingredient for brand awareness.
B2B content marketing in India has always been looked upon as dry and boring. Not anymore. With the increase in social media use, businesses are becoming human again. Brands today need to find more viable ways to interact and engage their specific target audiences on social media, even if they are from the manufacturing industry.
With the online media thriving, content marketing in India has gained importance with every small and large business. It can simply be defined as a process of creating and distributing quality content to attract the audience and boost brand recognition. Being a cost-effective way to boost growth, the success of content marketing is dependent on an effective strategy.
The science of content marketing in India is the most used and becoming popular than ever before. If you look around, you will see every individual and business is trying to understand and master the art of content marketing. According to the Annual Research done by Content Marketing Institute in 2015, 86% of B2B marketers and 77% of B2C marketers use content marketing to boost their online presence.