Today, businesses are handicapped without a strong content marketing strategy. Content marketing is the backbone of most businesses’ marketing strategy, without which you can fail to thrive in the digital world. If you’ve decided to use content marketing to take your business to successful heights, then the next step is to pan out a strategy.
Okay, now that you are here, I would like to make a fair assumption that you are either someone who is interested in search engine and internet marketing or you are a business owner with a newly established digital portal who is looking forward to creating a strong online presence for his products or services.
The challenge for marketers these days is to create engaging and interesting content to boost their web traffic. The importance of content marketing for businesses in India is increasing, and therefore, you need to create content for websites that is different from your competitors.
Before you get into this article, you need to understand what social media is. Social media is not just Facebook, but a comprehensive collection of online channels of communication which brings together the masses and enables them to share images, videos, messages, etc.
Facebook has become such a go-to place for most of us today, that the whole distinction between Facebook for personal use versus Facebook for business seems to have just lost relevance. You got to talk about something, anything, nothing, just go to Facebook.
Today, it is more than necessary to use social media as a channel for your business’s marketing. Social media platforms are where most of the masses are present today, including businesses for the growth of their business.
Before diving into the analysis of another efficient and prolific content marketing campaign, let’s start with a quick recap of our previous B2B Content Marketing Case Study on Cisco.
In our previous article, I tried to highlight the strengths of one of the most successful B2B content marketers across the globe namely, Cisco. And, one the key determinants of the triumph of their content marketing strategy was relevancy.
Digital marketing for business is a form of marketing done using digital platforms. It majorly makes use of different digital channels such as mobile marketing, email marketing, social media marketing, search engine marketing, SMS marketing, etc.
Now that you’re here, reading this post, I am sure you’re one of these – an entrepreneur planning to do some digital marketing, a digital marketing enthusiast, or an avid reader. I mean, you could have landed on this page by mistake also, but as a writer, I’d rather save myself the pain of accepting that.
Merely having an online presence on multiple social media channels is not good enough for any firm. Nowadays, the amount of content consumed by people is so immense that you need to come up with unique content every day. In fact, there are quite a few firms that post new content multiple times a day to engage with their target audience.