Content marketing in India

Challenges that Content Marketers Face

Content marketing, Content writing, Digital MarketingLeave a comment

Consumers are getting smarter. A catchy tagline or a well-made advertisement studded with celebrities doesn’t help in selling products as well as it did before. People want to know more about a product and the brand that’s selling it before they buy. And that, probably, I feel is the reason for the growth of content marketing in India, and the world in general, too. But as the practice and efficacy of content marketing continue to grow,  content marketers do face certain challenges, in addition to the perpetual challenge of creating content that is not as pushy as an ad, yet not as dry as Facebook’s privacy policy. Read on to know what those challenges are and how to go about addressing them.

Content Marketing in India

Difference Between Content Writing and Content Marketing in India

Content marketing, Business, Content writing, Digital MarketingLeave a comment

Are you reading this in the newspaper? Exactly. The whole world is online and looking at stuff they either have some interest in or have no idea about at all. The web is an ever flowing river of content. Everything you see, read or listen to on the internet is a different category of content. There is content for sales or advertisements, content on awareness about a certain social issue, campaign content and many more. Writing or creating content is a creative process and content writers are people who engage their creativity into making credible content that brings the reader to a predefined destination or experience. But, content doesn’t sell itself and content writers are not salesmen either. That’s where the broader umbrella of content marketing comes in. Content marketing in India is fast becoming a sought-after service, and its important for businesses to understand how it is different from content writing.

Things to Consider When Writing Technical Articles

Things to Consider When Writing Technical Articles

Content writing, Blog post, Content marketing, Creativity, Digital MarketingLeave a comment

I work as a technical writer for an organization that specializes in content marketing in India. Based on my experience of writing multiple tech and non-tech articles, I can confidently say that there are key differences between the tech and non-tech articles. One of the most significant things I learned after becoming a technical writer is that I needed to be well informed about various technologies, how these technologies work, and their applications. To write an effective technical article, you must also do what I did religiously – reading and analyzing various technical articles published by popular sources such as Techcrunch, Forbes, Business Insider, Medium, and Digital Journal. In addition to reading, you should also consider the following tips for writing interesting technical articles:

Social Media Apps

7 Social Media Apps You Should be Using

Social Media, Blog postLeave a comment

Social media platforms have built virtual communities allowing users to be expressive about their demands, thoughts, and feedback through various content formats like images, blogs, videos, etc. You can always use certain social media tools to create content with zero errors!

There are quite a few apps that help in social media efforts. These tools make social media for business a cake-walk! Tools make it easy for marketers to analyze, edit and revise their content. This is necessary to have fewer errors in your well-written article. Let’s take a look at some of these tools that ease the management of your social media pages

5 Content Marketing Tools for Business

5 Content Marketing Tools for Business

Content marketing, Blog post, Digital MarketingLeave a comment

Content marketing in its purest form is the method of creating and publicizing or advertising content or material that helps in increasing and improving a brand’s reputation.
Several organizations consider content marketing in India as a mere option for them to grow their business. In fact, business should start with content marketing as it is one of the best ways to generate leads in the digital universe.
Now you might be wondering how you should go about with content marketing and what all you would require to kick-start or maintain your content marketing campaign. Here are 5 tools that will surely help you in your content marketing process.

A synopsis writer is required to watch each and every episode thoroughly!

The Importance of Synopsis Writing

Business, Content writing, Creativity, Synopsis writingLeave a comment

The products existing in the market have a descriptive value attached to them. Anything that is acquired needs to have a certain level of excitement attached to it for the consumer. After all, isn’t the consumer the most important aspect even for creativity to see the light of the day and be appreciated? Whether it is a necessity or a luxury, the market has varied products to offer. Before the touch and feel or even word-of-mouth, there are the requirements of catching the eyeballs and of having the presence felt in the market. A synopsis is one such important tool, which is used for marketing a product with the help of synopsis writers.

TV Synopsis writer

Steps to Train Synopsis Writers

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It is a habit for many of us to read the episodic synopses of our favorite TV shows on TV screens. Some of us go to the websites of TV channels to read their synopses. Another option used by a few is to open the apps of these TV channels and read the episodic synopses there. There are a few companies in the world, which specialize in churning out episodic synopses for a whole host of TV shows. Have we ever wondered who is responsible for writing episodic synopses? Have we ever pondered what goes into the process of training people for writing episodic synopses?

Content Writers in India

5 Things Content Writers in India goes through

Content marketing, Business, Content writing, Creativity, Research1 Comment

As writers, we tend to continuously go through a series of phases that impact the way we pen down our thoughts. While this may be okay when you have to simply write for yourself, but in the world of professional writing, you seldom get the chance to put down free-flowing thoughts. Most of the times, you work with a client brief and are forced to channelise your thoughts in a particular direction. And it is during such times that every content writer goes through different challenges and experiences. Here are some of the things every content writer goes through: