📨 Archive: This is the original Contentious newsletter by Spacebar, sent on 19 May 2021. Write to us at contentious@spacebar.in Monthly newsletter | May 2021 We’re Talking About Buyer Personas Today From the Founder’s Desk Think of these three soap brands – Santoor, Lux, and Dove. Can you think of the different types of women…
Every April, World Health Day — observed globally on April 7th by the World Health Organization — serves as a powerful reminder to prioritise our physical wellbeing. But for businesses, there is a parallel kind of health that deserves equal attention: brand health. As a content marketing agency in India, Spacebar has always believed that…
📨 Archive: This is the original Contentious newsletter by Spacebar, sent on April 15, 2021. Write to us at contentious@spacebar.in Monthly newsletter | March 2021 How healthy is your brand? From the Founder’s Desk April 7th marked World Health Day and it got me thinking on how relevant and significant health has become to us…
Every March, as India celebrates Holi — the festival of colours — content marketing agency in India Spacebar pauses to examine something brands consistently overlook: colour. Not just as aesthetics, but as the deeper, strategy-shaping science of colour psychology. The March 2021 edition of the Contentious newsletter explores why colour choices in digital marketing are…
📨 Archive: This is the original Contentious newsletter by Spacebar, sent on March 25, 2021. Write to us at contentious@spacebar.in Monthly newsletter | March 2021 Bura Na Mano Holi Hai! (If you see more than 18 colours then you’re not colourblind!) From the Founder’s Desk The memes above are funny because they’re true. Nobody likes pop-us, yet we…
Every February, brands scramble to show their customers some love — flowers, discount codes, Valentine’s Day campaigns. But here’s a question worth sitting with: what if your brand communicated with warmth and genuine care not just in February, but year-round? At Spacebar, a content marketing agency in India that believes in the power of human…
📨 Archive: This is the original Contentious newsletter by Spacebar, sent on 15 February 2021. Write to us at contentious@spacebar.in Monthly newsletter | February 2021 Marketing is really just flirting 😜 From the Founder’s Desk Ah, the joy of dates. Flowers. Chocolates. Romantic Cards. ‘Tis the month of love. And that makes me wonder – how…
Every content marketing agency in India has had this conversation at some point — in a hushed meeting room or on a Slack thread at midnight. How do we “idiotproof” this campaign so the audience actually gets it? It’s a phrase that seems harmless, even responsible. But it reveals something uncomfortable: as marketers, we routinely…
📨 Archive: This is the original Contentious newsletter by Spacebar, sent on January 21, 2021. Write to us at contentious@spacebar.in Monthly newsletter | January 2021 Do you know what marketers secretly think of you? From the Founder’s Desk I hate to admit to this, but all marketers, at some point in their careers, have talked about…
December 2020 marked the end of one of the most turbulent years in recent memory — a year that forced every business, big or small, to fundamentally rethink how it finds and retains customers. As a content marketing agency in India, Spacebar spent 2020 watching brands navigate this shift in real time, learning from the…
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Learn how they achieved success with our marketing solutions.
Learn how they achieved success with our marketing solutions.