📨 Archive: This is the original Contentious newsletter by Spacebar, sent on 20 April 2022. Write to us at contentious@spacebar.in From the Founder’s Desk There are approximately 100 brands associated with IPL 2022. Title sponsor, media sponsors, co-presenting sponsors, co-powered sponsors, associated sponsors, team sponsors, umpire sponsors, strategic timeout sponsors, and a host of other…
What if the most powerful tool in your marketing toolkit is not your copy, your targeting, or your budget — but your colour palette? Colour psychology is one of the most studied and most underused disciplines in marketing, and it sits at the heart of every visual decision a brand makes. The March 2022 edition…
📨 Archive: This is the original Contentious newsletter by Spacebar, sent on 16 March 2022. Write to us at contentious@spacebar.in *|MC_PREVIEW_TEXT|* Mar 2022 From the Founder’s Desk Of course we’re going to talk about colours! It’s March; what did you expect?! The colours we use in marketing have such a huge impact on right from…
There is no relationship in business quite like the one between marketing and advertising teams. They need each other desperately. They frustrate each other constantly. They speak different creative languages, operate from different emotional registers, and often cannot understand why the other side doesn’t just see it their way. For any content writing agency in…
📨 Archive: This is the original Contentious newsletter by Spacebar, sent on 14 February 2022. Write to us at contentious@spacebar.in From the Founder’s Desk Happy Valentine’s Day! The ones we love are often the ones we have the biggest tiffs with, too! That’s the kind of relationship marketing and advertising teams share with each other.…
Every January, marketers set goals — more leads, better content, stronger brand awareness. But how often do those goals reflect your actual working style, your natural strengths, and the kind of marketer you genuinely are? The January 2022 edition of Contentious, by content marketing company in India Spacebar, took a refreshingly playful approach: mapping digital…
📨 Archive: This is the original Contentious newsletter by Spacebar, sent on 13 January 2022. Write to us at contentious@spacebar.in From the Founder’s Desk It’s that time of the year when we’re setting goals for ourselves as individuals – both in our personal and professional lives. I know I have been spending a lot of…
Festivals are loud. Christmas, Diwali, Holi — every festive season arrives with its own wave of brand messaging, social campaigns, and promotional noise. For a brand to stand out in this cacophony, it cannot simply talk about its product or service. It must connect to the emotion at the heart of the festival. That is…
📨 Archive: This is the original Contentious newsletter by Spacebar, sent on 16 December 2021. Write to us at contentious@spacebar.in From the Founder’s Desk Festivals are loud! They’re always full of song and dance and celebratory cacophony. Christmas, for example, ain’t Christmas without the cheer, the carols, and the obligatory ho ho hos! So, obviously,…
Every entrepreneur will tell you their business feels like their own child. The sleepless nights, the relentless investment of time, energy, and emotion — it all mirrors the experience of parenthood. But just as a good parent does more than keep a child physically alive, a great content marketing agency in India does more than…
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Learn how they achieved success with our marketing solutions.
Learn how they achieved success with our marketing solutions.