Content marketing is a must-have plan for any industry maven who will leave no stone unturned to become a market leader. However, content marketing can be quite a minefield, with just so many ways to blow it up. Some of the biggest mistakes that must be avoided with content marketing are, therefore, discussed here.
Welcome to Your Content Marketing Journey! Imagine carrying your boat into uncharted waters with the aim of reaching somewhere, somehow, but with no compass, no direction, no winds and no necessary equipment that a sailor must have. Daunting, isn’t it? If this scenario is replicated in the digital age, with you wanting to swerve your…
Maximising Your Presence with Content Marketing Getting found in the digital world a lot of time boils down to what is your content marketing strategy. If your content: it has a chance of developing a strong online presence. Today, every platform is extremely crowded, with audiences being bombarded with content. If you want to get…
Content Writing 101: The Ultimate Guide to Content Writing Welcome to your content writing journey! Are you fresh out of college and exploring different career options? Or do you feel your career is stagnant, and you want to explore different opportunities? Are you an entrepreneur who is willing to explore how content writing can drive…
Purpose-driven brands grow 3x faster: Alpana Mandal, Spacebar As Spacebar, a Mumbai-based premium content marketing agency, completes 10 years, we speak with the founder Alpana Mandal on what has shaped and continues to shape the industry. She shares her insights on the evolution of the fast-changing content marketing industry in India and how Spacebar has…
5 Tools for AI-Powered Social Media Management The prevalence of social media platforms like Facebook, Instagram, Twitter and LinkedIn has made it harder than ever to keep up with the rate of digital development. Social media has permeated every aspect of our lives. With technologies that can assist us in data analysis, work automation and…
Say Goodbye to Writer’s Block With These 5 AI Tools for Writing Blog Content Greetings from the world of AI content writing! If you’re a blogger, you know high-quality, engaging content creation can be time-consuming and challenging. But what if we told you that technologies are currently available that can facilitate your writing process and…
A sneak peek into Spacebar’s roller coaster journey – 2021 Edition Let’s travel back in time to when the universe decided to take a turn that would change the history of humankind. The year 2020 came with a pandemic in tow – it was like walking a tightrope with a blindfold on! Sure, we all…
Dunkin Donuts had created a social media campaign for National Donut Day, where they introduced customized gifs, emojis, and filters on several social media platforms. With this campaign, Dunkin Donuts gained over 6.5 million engagements. However, creating such successful social media ad campaigns can be increasingly tricky. You need to understand various technicalities of social media marketing and leverage several paid advertisement services to increase the output of your campaign. The experts in a social media marketing agency use a systematic approach and analyze multiple social media trends for creating social media ad campaigns and strategies. Learning from the experts, you need to consider the following intricacies of running a social media ad campaign.
Long gone are the days when people were satisfied with in-person retail experiences alone. Today, if businesses wish to build brand identity, reputation, and loyalty, the only choice left is exposed to their work online, identify leads, and increase sales. For developing and maintaining a healthy following, as per the requirements and demands of millennials and centennials, using social media for business is mandatory. Thanks to the dozens of niche social media platforms out there!