social media marketing agency

Key Metrics that You Should Consider to Evaluate Your Social Media Posts

Business, Digital Marketing, Social MediaLeave a comment

What started as a medium to help a group of friends connect, soon became a medium used by businesses to spread awareness about their products and services. I am talking about social media platforms. How quickly have businesses adapted to the idea of using social media to not only post about their products and services but also to use it as an advertising platform. These businesses are not just large organisations. Over 50 million small businesses with or without the help of a social media marketing agency use Facebook alone to connect with their customers.
With so much importance given to the usage of social media for marketing, you need to be sure that your efforts in social media marketing are showing results. To identify this, you need to pay attention to the following key metrics to evaluate your social media posts.

Social media marketing agency

5 Things to Consider When Running Social Media Ads

Content marketing, Performance Marketing, Social Media, VCLeave a comment

Dunkin Donuts had created a social media campaign for National Donut Day, where they introduced customized gifs, emojis, and filters on several social media platforms. With this campaign, Dunkin Donuts gained over 6.5 million engagements. However, creating such successful social media ad campaigns can be increasingly tricky. You need to understand various technicalities of social media marketing and leverage several paid advertisement services to increase the output of your campaign. The experts in a social media marketing agency use a systematic approach and analyze multiple social media trends for creating social media ad campaigns and strategies. Learning from the experts, you need to consider the following intricacies of running a social media ad campaign.

Social Media Marketing Agency

6 Engagement Metrics to Measure Your Social Media Performance

Content marketing, Content writing, Digital Marketing, SMLeave a comment

One of the reasons why a social media marketing agency loves its job is that it gets to use some of the simplest tools of marketing – social media platforms. These platforms also let an agency conveniently track and measure the engagement on every post or tweet. Nearly all social media platforms come with helpful dashboards where you can read and calculate all kinds of engagement data.

Social media for small business

Tips to Optimize Your Social Media Profile

Content marketing, Content writing, Digital MarketingLeave a comment

Long gone are the days when people were satisfied with in-person retail experiences alone. Today, if businesses wish to build brand identity, reputation, and loyalty, the only choice left is exposed to their work online, identify leads, and increase sales. For developing and maintaining a healthy following, as per the requirements and demands of millennials and centennials, using social media for business is mandatory. Thanks to the dozens of niche social media platforms out there!

Social media for business requires you to be mindful of your customers.

How Quickly Should You Respond to Social Media DMs?

Content marketing, Content writing, Social MediaLeave a comment

Less than an hour. That’s what they’ll tell you. Who’s ‘they?’ Blogs, articles, certain studies. Ask any digital marketing executive – social media for business is not fun and games, even if it might seem like that at the outset. Responding within an hour is not easy! While I can personally whine about dwindling attention spans and the repercussions of instant gratification, as a marketer I must succumb to these consumer realities.

social media for businesses

Best Instagram Marketing Tips for Businesses

Business, Content marketing, Content writing, SM, Social Media, VC1 Comment

Does your business have an account on Instagram? If not, you might want to consider having one. If you are a retailer, if you have stores, if you want people to recognize your brand, then it’s time you create an account on Instagram for your business. Social media for businesses has become too popular to ignore. It’s directly in the hands of your buyers wherever they go. Everybody is active on social media on their phones these days. Out of all the social media platforms, you may wonder why you should be on Instagram? It’s exponential popularity, the young demographic followers, potential influencers, and of course the 1 billion active users worldwide. India has the second highest monthly active Instagram users with a projected number of over 75 million.

Social media for business

Not Sure What to Post on Social Media? Try These Out

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When Ray Tomlinson sent the first e-mail to himself in 1971, he was testing the idea. But deep down, he knew that he had taken an essential step in creating a platform to bring the whole world together in a virtual sense. That step is still helping business owners to connect to their customers and associates. The telephone was arguably the first-ever social media device. It took very little time for it to become a medium of advertisement and customer relations. The popularity of social media exploded after the invention of blogging. Facebook and Twitter were made available to millions of people in the world in the first decade of the 21st century, and the horizons have been expanding ever since. The usage of social media for business purposes has also been increasing rapidly.

Social Media for Business

Social Media Trends for 2019

Business, Content marketing, Social MediaLeave a comment

Social media is constantly evolving like most digital channels. Be it platforms such as Facebook, Twitter, Instagram, etc. which are always coming up with innovative features and affordances. The changes introduced by these platforms help users to engage in a number of different ways. This creates an opportunity for marketers to captivate their audiences through their various marketing tactics and tools. So, here are the latest trends which will rule the social media for business in 2019.

Understand the different social media for business!

Social media challenges for businesses

Content marketing, Content writing, Digital Marketing, Social MediaLeave a comment

If you’re a business owner looking for cost-effective ways to promote your offerings, then using social media for business is an absolute no-brainer. In fact, with millions, if not billions, of people using social media for communication, information, and entertainment, social media marketing is one opportunity you cannot miss out on if you want to…