Not every PPC or pay-per-click advertising campaign is a success. In fact, I’ll go as far and say most PPC ad campaigns don’t meet their full potential Not only does an unsuccessful PPC campaign result in lost sales opportunities by the way of lost leads, an unsuccessful PPC campaign also means your entire account suffers.
Okay, now that you are here, I would like to make a fair assumption that you are either someone who is interested in search engine and internet marketing or you are a business owner with a newly established digital portal who is looking forward to creating a strong online presence for his products or services.
Now that you’re here, reading this post, I am sure you’re one of these – an entrepreneur planning to do some digital marketing, a digital marketing enthusiast, or an avid reader. I mean, you could have landed on this page by mistake also, but as a writer, I’d rather save myself the pain of accepting that.