If you are looking for information about the science of B2B content marketing, you have landed at the right place. In this article, you will understand everything related to B2B content marketing and will be acquainted with various elements related to it. So, let’s move forward and dig deeper into this latest revolution in the field of marketing.
I hate it when mid-sized companies keep talking about creating viral content as part of their B2B content marketing strategy. Why? Because:
Your audience does not comprise of the same TG that buys Cadbury chocolates, Honda cars or Samsung mobiles
You don’t have that kind of money to experiment.
Content marketing can help your business increase its online presence, attract more traffic and generate leads. If your business is primarily a B2B model, then B2B content marketing is a must. The world-wide public is not your audience, rather, your audience is a niche genre.
Hence, what steps should your organisation take for B2B content marketing?
The use of content marketing is only going to increase in the future. In fact, many businesses have started B2B content marketing and excel in creating an effective content strategy to achieve their business objectives. The advantages of B2B content marketing are long-lasting and thus, allow firms to take their businesses to the next level. Here’s a look at some of the best B2B content marketing strategies adopted by firms.
Globally, information technology firms are getting their big boys and girls to blog. Thought leadership has leaped out of printed marketing collateral and onto companies’ websites and LinkedIn pages. IT firms that are serious about content marketing in India are only now waking up to the possibility of generating leads or engaging with existing customer with the help of social media. And in doing so, they are facing several challenges.
There are several accounting firms spread across the country which makes the competition among the accountants pretty intense. Therefore, in order to survive and grow your business, you need to start content marketing. Creating content in the form of blogs, images, videos, etc. and then marketing them across different digital media is known as content marketing.
With the success of content marketing in India, so many content startups have sprung up. When you think startup, you’re probably thinking of one of the following:
A bunch of people working out of their friend’s bedroom (this is India and nobody works out of their garage, so get that image out of your head)
Or a swanky office, full of colourful stuff, with a CEO who makes 30 lakhs annually (VC-funded, of course)
Well, so then Spacebar hasn’t been your typical startup as the term is defined today. It was never meant to be.
The science of content marketing in India is the most used and becoming popular than ever before. If you look around, you will see every individual and business is trying to understand and master the art of content marketing. According to the Annual Research done by Content Marketing Institute in 2015, 86% of B2B marketers and 77% of B2C marketers use content marketing to boost their online presence.
Today it is not enough to simply explain how the technology works. You also need to explain why that technology is helpful to audience, and this must be explained clearly and succinctly. The best way you can make your technical content remarkable is by making your product understandable to both the technical and business audiences.
22 official languages, 29 states and 7 union territories, with a population of over 1.2 million; the Indian market contains an unparalleled diversity. So creating a single narrative that appeals to the entire nation is a marketing strategy that is bound to fail. Added to this age-old diversity is the rising influence of technology on the Indian populace.