I have already talked about those countless mistakes that even veteran or expert writers make in this post on grammatical mistakes and this post on some more grammatical mistakes post. In this article, I am going to bring a very interesting kind of error to light. These aren’t “grammatical” errors. But when they are made, they cause blunders. Colloquially, these mistakes are called “mixing up homophones.”
Sometimes, search engine optimization (SEO) may seem very complicated. You need to think about your marketing strategy, backlinks, web page design, metadata, HTML, and more importantly- keywords density! Keywords are one of the only ways for search engines like Google to understand the relevance of your website. These search engines have gotten smarter by using hundreds of signals to rank the relevance of your website. So how can you use those keywords on your website? How many should you target? Should you just use multiple pages for every single keyword? Or do you just stuff the keywords all over the website? Let’s talk about the proper keyword usage and how to target them in your content to help you provide the right answers to such questions.
I think it was Gandhi who said, “To suck at writing is human; but to admit it, divine.” Or maybe it was Hemingway. Or was it Aristotle? Regardless of who said these words, I think they make sense. And if you’re reading this article, there’s at least a part of you that thinks you suck at writing. That you could do better. And that’s admirable. So, before we begin, here’s a tip of the hat to your self-awareness:
Are you one of the content writers working for a company providing content writing services? If yes, then welcome buddy, grab a cup of coffee and let’s discuss the horrors of writing, the tragic memories of our editors sending articles back as if they were extremely irrelevant, and our clients failing to understand the content provided to them (not often though). But having done all this, let’s also discuss why our clients or our editors send our articles back? One of the most common reasons is that they may not understand what we are trying to convey. Now how do you solve this problem when writing a piece of content? With all the past experience of rejected articles, multiple rewrites, and extended sessions of conversations with my editor, I present to you a blog on how to write content that can be understood by everyone… And I hope you understand what I am trying to convey! *Smiles Slyly*
I already talked about grammar mistakes that even smart people make while writing or speaking in my previous blog. But this time, I am going to talk about some more grammatical errors made by many freelancers and agencies providing content writing services.
When Ray Tomlinson sent the first e-mail to himself in 1971, he was testing the idea. But deep down, he knew that he had taken an essential step in creating a platform to bring the whole world together in a virtual sense. That step is still helping business owners to connect to their customers and associates. The telephone was arguably the first-ever social media device. It took very little time for it to become a medium of advertisement and customer relations. The popularity of social media exploded after the invention of blogging. Facebook and Twitter were made available to millions of people in the world in the first decade of the 21st century, and the horizons have been expanding ever since. The usage of social media for business purposes has also been increasing rapidly.
Whatever business or industry you are in, staying competitive means establishing a strong online presence with the help of content. It helps you increase brand awareness and reach your target market. Moreover, everyone likes reading exciting content, not some gibberish paraphrased from other sources. Your content should invite readers to know more about the topic and not make them skip the topic without reading it. With the presence of various content writing agencies in Mumbai, outsourcing content is the best bet for your company to attract a larger audience. Let’s find out why.
I remember that during the first few days of working as a content writer in a content writing agency in Mumbai, my editors and co-writers were always talking about ‘keywords’ and ‘SEO.’ As a new writer, I didn’t know how important these terms are in a content writer’s job. After hours of research, I realized how much thought and expertise is required for every blog post whether it’s creating topics, writing, or scheduling uploads. What I also noticed is that SEO and content writing are intertwined, just like strands of human DNA, to help build the online reputation of websites and online businesses.