content marketing

Why you should start with email marketing?

Business, Content marketing, Content writing, Digital Marketing, Performance MarketingBy Tristan Fernandes November 12, 2018 1 Comment

“Email has an ability many channels don’t: creating valuable personal touch- at scale.”⎼ David Newman, a speaker, a marketer, and the author of ‘Do It! Marketing’.
Today’s marketers believe in doing ‘more’ with ‘less’. Connecting with the audience in a highly personalized way, while staying on a budget, is what email marketing offers. The email marketing realm is constantly evolving!
According to VentureBeat insight reports, personalized emails increase transaction rates and revenue per email 6 times higher than non-personalised emails. This determines how exactly email marketing makes a difference in the conversion of most customer segments in the marketing funnel. While various other marketing strategies are used on regular basis, email still remains the most powerful channel for modern marketers and business owners.

Benefits of content marketing for technical firms

Business, Content marketing, Content writingBy Tristan Fernandes November 8, 2018 Leave a comment

In this fast-changing digital and modern era, businesses are rushing to identify a reliable marketing strategy that would create an impeccable reputation for their brands. A well-scrutinized solution in this online world is the use of the Internet to better their product advertising and marketing. This holds true for tech as well as non-tech companies. The major difference between a tech and a non-tech company is the audience. The tech companies have to focus on a more niche audience like CIOs, CTOs, CAOs, developers, data scientists, researchers, and the tech-enthusiasts, while non-tech companies focus on the more general, larger public. Earlier, the tech companies carried out a different marketing approach, including,

Why you should have content on your website?

Business, Content marketing, Content writing, Creativity, Digital MarketingBy Tristan Fernandes November 6, 2018 Leave a comment

In this digitally driven world, creating a footprint on the Internet can help a business stand out of the crowd. Whether you’ve got a decade of experience or you’re a fledgling business, promoting your business online would help you drive website traffic, engage with more customers, and build credibility and authority in your field. Companies aiming for an effective online presence for their brand or effective lead generation must focus on content for website. The exposure of businesses on the Internet, with high-quality and keyword-rich content, helps a website rank higher on the SERPs. And when that happens, it helps a business to:

Challenges that content marketers face

Content marketing, Content writing, Digital MarketingBy Tristan Fernandes October 31, 2018 Leave a comment

Consumers are getting smarter. A catchy tagline or a well-made advertisement studded with celebrities doesn’t help in selling products as well as it did before. People want to know more about a product and the brand that’s selling it before they buy. And that, probably, I feel is the reason for the growth of content marketing in India, and the world in general, too. But as the practice and efficacy of content marketing continue to grow, content marketers do face certain challenges, in addition to the perpetual challenge of creating content that is not as pushy as an ad, yet not as dry as Facebook’s privacy policy. Read on to know what those challenges are and how to go about addressing them.

Difference between Content Writing and Content Marketing

Business, Content marketing, Content writing, Digital MarketingBy Tristan Fernandes October 30, 2018 Leave a comment

Are you reading this in the newspaper? Exactly. The whole world is online and looking at stuff they either have some interest in or have no idea about at all. The web is an ever flowing river of content. Everything you see, read or listen to on the internet is a different category of content. There is content for sales or advertisements, content on awareness about a certain social issue, campaign content and many more. Writing or creating content is a creative process and content writers are people who engage their creativity into making credible content that brings the reader to a predefined destination or experience. But, content doesn’t sell itself and content writers are not salesmen either. That’s where the broader umbrella of content marketing comes in. Content marketing in India is fast becoming a sought-after service, and its important for businesses to understand how it is different from content writing.

Things to consider when writing technical articles

Content marketing, Content writing, Creativity, Digital MarketingBy Tristan Fernandes October 29, 2018 Leave a comment

I work as a technical writer for an organization that specializes in content marketing in India. Based on my experience of writing multiple tech and non-tech articles, I can confidently say that there are key differences between the tech and non-tech articles. One of the most significant things I learned after becoming a technical writer is that I needed to be well informed about various technologies, how these technologies work, and their applications. To write an effective technical article, you must also do what I did religiously – reading and analyzing various technical articles published by popular sources such as Techcrunch, Forbes, Business Insider, Medium, and Digital Journal. In addition to reading, you should also consider the following tips for writing interesting technical articles:

5 content marketing tools for business

Business, Content marketing, Content writing, Digital MarketingBy Tristan Fernandes October 24, 2018 Leave a comment

Content marketing in its purest form is the method of creating and publicizing or advertising content or material that helps in increasing and improving a brand’s reputation.
Several organizations consider content marketing in India as a mere option for them to grow their business. In fact, business should start with content marketing as it is one of the best ways to generate leads in the digital universe.
Now you might be wondering how you should go about with content marketing and what all you would require to kick-start or maintain your content marketing campaign. Here are 5 tools that will surely help you in your content marketing process.

Web content you need on your website

Business, Content marketing, Content writingBy Tristan Fernandes October 12, 2018 Leave a comment

“Whether you are launching a startup or leading an established company, you must start establishing your social media presence if you haven’t already”. This quote by Richard Branson, an English business magnate, philanthropist, investor and author, clearly describes how important social media presence is in this era. Almost all the businesses are leveraging social media to help their business grow. So it is safe to assume that if you aren’t visible on the internet, you are invisible to the world.

Increase web traffic through blogging

Business, Content marketing, Content writingBy Tristan Fernandes August 14, 2018 Leave a comment

When blogging began, people used to express their thoughts in writing. Soon with the increase in the number of online users, companies identified blogs as an opportunity to communicate with online masses. Eventually, the use of search engines compelled companies to write blogs so that their content gets featured in search results and there are more visitors to their websites. Hence, now you see almost every other company website has a blog section. But simply having a blog section and writing a few blogs do not get you business. What you need are excellent blogs that will actually make people come to your website. So let us understand how you can write blogs that will increase your web traffic.