The future of marketing is going to be all about content. Content is transforming the way businesses interact with customers, and customer loyalty and trust demand it. The rise of social media has only aided this progress, with customers including your business in their ‘social’ circle.
With the revolution of demonetization in the Indian financial system, the focus has shifted to digital utilization of funds. There is an increase in the number of online transactions, use of digital wallets, debit and credit cards, etc. However, despite these advancements, financial companies are still slow when it comes to adapting to digital marketing changes.
Content marketing plays an important role in the growth of e-commerce companies. Content marketing in India has become more popular than before. Especially for e-commerce companies, content marketing is more than essential. Content marketing helps e-commerce companies to engage customers, build recognition, and increase traffic on their websites. Are you still wondering whether you should use content marketing services for your e-commerce company or not? This write-up will help you make an informed decision.
Is it even possible for the businesses today, whether big or small, irrespective of the business sector they belong to, to succeed without having a content marketing strategy? The answer is “NO”, a big one! Content marketing is a prime aspect of digital marketing which helps in improving your online recognition and reputation.
Content marketing in India has been steadily increasing in popularity. Don’t just take my word for it. Take a look at how many people in India have been Googling the term ‘content marketing’.
The core of B2B content marketing process includes discovery, strategic direction, planning and implementation. Content marketing for business also includes mapping out buyer’s journey and identifying key buyer personas. Companies implementing B2B content marketing in India need to do research to know their audience, find out what their needs are, identify what unique value you have and then create and distribute content.
Content marketing in India is gaining widespread attention. This drives many businesses to ask the question, why content marketing? The answer is quite simple. Everything you see online is a form of content. Be it an attractive blog post or an interesting infographic. Therefore, right content marketing for businesses with an online presence is crucial.
Most startups always wonder whether they should invest their time and money into content marketing or just do it themselves. If you are one those who are willing to invest but are not sure, then you simply need to answer these simple questions before you consulting anybody – Do you have a website? If you don’t, should you have one? If you already have one, how do you plan to make it easily accessible to your potential customers? How do you plan to improve the ranking of your website on Google or any other search engines?
Content marketing is a driving force behind any communication performed by a brand. When your audience is a B2B audience, then B2B content marketing is even more important to capture the audience with interesting information. If your brand is hoping to make headway into the market, you can learn from the other brands in the market on B2B content marketing.
For the small businesses, it can be difficult to compete with the renowned competitors in the marketplace. But with a little more patience, efforts, and time investment, even small businesses can grab attention and attract customers. B2B content marketing utilizes this patience and effort. Find out the top 5 advantages of having an efficiently planned content marketing strategy.