The future of marketing is going to be all about content. Content is transforming the way businesses interact with customers, and customer loyalty and trust demand it. The rise of social media has only aided this progress, with customers including your business in their ‘social’ circle.
Creativity plays a significant role in making your content marketing campaign successful. Almost every business is into content marketing and so customers are bombarded with excess information. In order to stand apart from this clutter, your content should be unique and creative from your competitors. Here are 4 examples of companies having creative content marketing in India.
With as many as 89% of B2B marketers using content marketing, the industry is booming. Most users find it easy to think of memorable and successful B2C content marketing campaigns, rather than B2B content marketing examples. This maybe because B2B content marketing is presumed to be dull and boring.
Content marketing can be simply defined as your quality of communication. It is not a separate medium by itself, rather effective B2B content marketing blends in and enhances your business communication. B2B content marketing is present when you build your website, run an email marketing campaign, build a social media presence, or launch an ad campaign. Your business needs content marketing and you should not avoid it.
Every Friday, we have a (supposed) creatively fulfilling activity here at Spacebar. Normally, we have writing prompts, but today we decided to do it a little differently.
A series of unforeseen events that have truly and really occurred in Spacebar office, in an alternative universe. As narrated by Alpana Mandal.
So after my post about the life of a writer, I still managed to keep my job! Whee hee! That means I have had another month of clients, projects, deadlines, themes, voices, blog language, Canadian English, English English, Indian English,strange Google searches, online shopping, late nights and this month, a life changing attack of cockroaches. And she lived to tell the tale.
If you are a writer, you will have days/week/ a lifetime of having to motivate yourself! Being a writer is NOT easy. It is fulfilling, emancipating *insert other big passionate words here* but it is NOT easy to turn a free-spirited, passion into a job with deadlines and time bound responsibilities. Often I find myself in the following situations. Feel free to laugh at my plight:D
A friend of mine recently typed out a deliciously well written piece of work that just struck a cord of interest inside me. While I tried not to get caught up picking out his unconventional pairing of words, I found myself uncontrollably grasping his idea.It was so effortless to see his train of thought and value his opinion.
Time flies when you’re not watching. A phone call transpired that gave way to employment and a year has passed since then. There are many words that can be used to describe employment at Spacebar… but for now, the word that comes to mind is Acceptance.