How to write great blog content for B2B content marketing
How do you write great content? Or – how do you write awesome content that is loved by all, goes viral and generates a million dollars worth of sales?
How to create an effective mobile content marketing strategy
When was the last time you actually checked your mobile? Ten seconds ago? A minute ago? In fact, you’re probably reading this post on your mobile. Well, mobile phones have become a significant part of our lives. And remarkably, even for businesses, it has become a basic necessity for B2B content marketing.
Why IT firms should begin with B2B content marketing
Content marketing can be a decisive factor for an IT firm in the B2B tech world. A great content piece is the key to a robust bottom line, which sets an IT firm apart from its competitors and establishes the business as a leading industry authority. It also sends a direct and strong message to the customers that an IT firm really knows its stuff well. Today, competition in the field of IT is savage and buying decisions of customers rest on research and trust. And this calls for superior quality content marketing services.
Content Creation Tactics to Drive more Website Traffic
Who said you can only market content if you create it? That’s not true. You can market content relevant to your business website from other relevant sources too. But, if you desire to increase the number of visitors on your website, then you need to create content specifically for your website.
B2B content marketing in India
Okay, let’s start with the basics here, what is Content Marketing?
Content Marketing is adding good content (something that your audience wants to hear) to your marketing arsenal and using it to reach out to the largest number of readers that you can (Refer to our step by step guide on creating a content marketing strategy to understand better what the audience is).
11 types of Content Marketing in India
Many of us have actually been using content to market either our own profiles or the brands that we follow extensively on various social media platforms. This usually happens to those who use social media platforms on a regular basis but are unaware of the term marketing.
The complete B2B content marketing checklist
B2B content marketing is gradually becoming the new buzzword in the marketing world. More and more B2B companies are incorporating content marketing in their marketing strategy. Some B2B companies such as IBM and Salesforce have tactically used content marketing to reach their audience.
Your B2B content marketing guide
If you are looking for information about the science of B2B content marketing, you have landed at the right place. In this article, you will understand everything related to B2B content marketing and will be acquainted with various elements related to it. So, let’s move forward and dig deeper into this latest revolution in the field of marketing.
5 tips to create a B2B whitepaper content marketing strategy
I hate it when mid-sized companies keep talking about creating viral content as part of their B2B content marketing strategy. Why? Because:
Your audience does not comprise of the same TG that buys Cadbury chocolates, Honda cars or Samsung mobiles
You don’t have that kind of money to experiment.
How to create personas for your B2B content marketing strategy
When you go the B2B content marketing way, you don’t just do it because everyone’s doing it. You do it because everyone who’s doing it is making fat profits. And why are they making these profits? Well, because they are doing their content right and not ‘just doing it’.