In April 2013, I started Spacebar with just one employee. Today, we are 9 people in office and I hope to grow larger. We have gotten thus far with no real sales team. It’s now time to get aggressive with sales and increase market share. Our initial competitors were freelancers. Now, we have started competing with other small agencies. The future is Artificial Intelligence.
In 2013, when I started Spacebar, I was sure I wanted Spacebar to be a Content Solutions firm.
“We don’t just write, we strategize and create solutions for our clients.”
When you deliver content solutions – and not just content writing services – to your clients, you dive into other aspects of their business such as social media, SEO and digital marketing. And you notice how difficult it becomes for businesses to choose their marketing style. If I had to write a book on Marketing in 2014 for Dummies, I’d segregate all kinds and forms or marketing into two simple buckets:
Ever wondered, how could a dumb looking politician come out with a readable book? Or your favourite musician’s songs sometimes don’t sound like him at all. Well the answer to all these questions is, ghostwriting. Yes, you read it right. Ghostwriting has been around for centuries (in form of court minister) but only with the growth of communication technology has it proven itself as a powerful market. And now with the ever growing internet and social networks outsourced ghostwriting is fast catching on. Let us have a look, what ghost writing actually is and why it works.