Be an Idea Person

If you are a writer, you will have days/week/ a lifetime of having to motivate yourself! Being a writer is NOT easy. It is fulfilling, emancipating *insert other big passionate words here* but it is NOT  easy to turn a free-spirited, passion into a job with deadlines and time bound responsibilities. Often I find myself in the following situations. Feel free to laugh at my plight:D

Choosing your marketing style

When you deliver content solutions – and not just content writing services – to your clients, you dive into other aspects of their business such as social media, SEO and digital marketing. And you notice how difficult it becomes for businesses to choose their marketing style. If I had to write a book on Marketing in 2014 for Dummies, I’d segregate all kinds and forms or marketing into two simple buckets:

Keep Calm and Zone Out

Zone out to focus better

In the cacophony of deadlines, phone calls, emails, to-do’s, meetings, reviews and what nots, it just dawned on me last week that I wasn’t doing what I wanted to do most – WRITE! And that just can’t be fair when the whole reason I started a content solutions firm was because I love to write! “There is obviously something insanely wrong in the way I’m scheduling my days.” I thought.