Navigating Challenges in SaaS Content Marketing So, it is really not surprising that 75% of the SaaS companies plan to increase their content marketing budgets in 2023. In fact, 65% of them already spend more than $3000 on content marketing every month. But why do these companies need to invest so much in content marketing…
The Ultimate Guide to SaaS Content Marketing Software as a Service (SaaS) has emerged as a game-changer for businesses, offering scalable and efficient solutions. However, marketing SaaS can be quite challenging. Why? Well, because SaaS products often involve complex and technical features, this makes it difficult for marketers to convey the value proposition to a…
How to Find the Best Content Writing Agency in Mumbai How often have we encountered the ubiquitous phrases “content is king” or “content rules the digital realm”? The repetition may be infinite, but the facts behind these clichés hold true – with 73% of B2B and 70% of B2C marketers integrating content marketing as part…
How Mumbai’s Culture Influences Creativity Mumbai! If ever there was a city in India that could be called a melting pot in the truest sense of the term, it is this one! People from all regions, religions, castes, creeds, communities, financial and cultural persuasions gravitate towards this metropolis in search of meaning and fulfillment to…
Content Marketing Innovations: Mumbai’s B2B Tech Breakthroughs The next content marketing innovation can make your content strategy, or break it. That’s why it is vital that you research the latest content marketing innovations. It’s even more so if you are based in Mumbai. B2B tech breakthroughs can make a significant difference in the content marketing…
Every content writer must do this one thing before writing an article I’ve spent more than 10 years of my life living in the midst of content writers. I’ve taught, trained, and honed writers with varied levels of experience and there’s one thing that, beyond a doubt, has been the biggest differentiating factor between a…
The 10 best places to get my content marketing info in 2024 Whether you are an industry veteran or a newbie, you want to make sure that you are learning new things that are happening in the content marketing industry. This is more than just having discussion points you can pull out at the next…
Co-Working Spaces For Content Writers in Mumbai Who Can’t Work from Home Have you ever realised how a lot of writers are associated with quietness? That’s because to write well, you require a certain ability to think and focus, which requires silence. But, not every writer relates to this idea because some can write well…
Content Marketers! Gear up with these 7 Resolutions in 2024 As we bid farewell to 2023, you know how it goes — everyone’s busy jotting down their resolutions for the next year. Whether it’s promising to adopt a healthier lifestyle, hitting the gym more often or challenging yourself to read a book every single day,…
Long or Short Form Content? Our answer to the Debate What’s the one thing that Facebook, TikTok, Instagram and YouTube have in common? Right now all of them are evolving their platforms to become video shorts or reel friendly. The reason? Their data shows they get more views and engagement with short form content. Just…