10 Best Copywriting Books Every Content Marketer Should Read in 2025 No matter how many swipe files you stash or plug-and-play formulas you hoard, the true force multiplier in your copywriting arsenal is principle. Principles endure when platforms shift, audiences evolve, or algorithms change—they’re the bedrock that turns a decent headline into a scroll-stopper, a…
How to write kick-ass content using Generative AI? Is this a trick question? Because you don’t create kick-ass content using generative AI. Why not? Because: And there are so many other reasons – which are best left for another article. So, putting that aside – you can actually write kick-ass content using Generative AI. It…
How to Identify B2B SEO Keywords That Drive Conversion Every business wants to get ranked on Page 1 of Google Search, AND also get sales from those clicks. For that to happen, you have to make sure that you are targeting the right keywords. This simply goes beyond ranking for keywords. It is about ranking…
Content Marketing vs Performance Marketing: Which One Wins in 2025? In a time where attention is currency and trust is a moat, the battle between content marketing and performance marketing isn’t about picking sides. It’s about mastering the balance. What Are We Really Comparing? Content marketing focuses on building relationships, trust, and authority through valuable,…
How to Optimize for Google’s E-E-A-T in 2025 Optimizing for E-E-A-T in 2025 is less about checking SEO boxes and more about showing up with real value, proven experience, and earned trust. What Is E-E-A-T and Why Does It Matter? E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Introduced by Google to evaluate the quality…
Instagram SEO: How to Optimize Posts for More Visibility in 2025 Instagram SEO in 2025 is no longer about hashtags alone. It’s a multidimensional strategy that blends keywords, engagement signals, and content structure to make your posts discoverable by both users and algorithms. Why Instagram SEO Matters More Than Ever With over 2.5 billion monthly…
How to Measure the ROI of Your Influencer Marketing Campaigns in India Influencer marketing in India is booming. With over 462 million social media users, it’s no wonder brands are tapping into the power of influencer partnerships. But as with any marketing strategy, measuring the return on investment (ROI) can be tricky. At Spacebar, we…
The Cost of Hiring a Content Writer in India: What to Expect Whether you run your own agency or run your own business, there comes a time when you realise the only way to level up your marketing is – to HIRE a content writer. But the question you want to ask is , what…
Top Content Writing Services in Mumbai for Businesses That Want to Grow In today’s fast-paced digital world, businesses must have content that not only catches the eye but also engages and connects with their audience. Whether it’s driving SEO results, shaping your brand’s story, or fostering customer relationships, the right content plays a pivotal role…
Data-Driven Storytelling: Using Analytics to Shape Compelling Content Want to create really compelling content? Content that captivates your audience? And drives your point home? Then, you need to be creating data-driven content. But how do you get started? Where do you find the right data? How do you build a data-driven storytelling approach? Let’s get…