B2B Content Marketing

How Many Keywords Should You Use for a Page?

Content writingLeave a comment

Sometimes, search engine optimization (SEO) may seem very complicated. You need to think about your marketing strategy, backlinks, web page design, metadata, HTML, and more importantly- keywords density! Keywords are one of the only ways for search engines like Google to understand the relevance of your website. These search engines have gotten smarter by using hundreds of signals to rank the relevance of your website. So how can you use those keywords on your website? How many should you target? Should you just use multiple pages for every single keyword? Or do you just stuff the keywords all over the website? Let’s talk about the proper keyword usage and how to target them in your content to help you provide the right answers to such questions.

Social Media Profile

Tips to Optimize Your Social Media Profile

Content writing, Social MediaLeave a comment

Long gone are the days when people were satisfied with in-person retail experiences alone. Today, if businesses wish to build brand identity, reputation, and loyalty, the only choice left is exposed to their work online, identify leads, and increase sales. For developing and maintaining a healthy following, as per the requirements and demands of millennials and centennials, using social media for business is mandatory. Thanks to the dozens of niche social media platforms out there!

Content writing services

Here are a Few Reasons Why You Suck at Writing

Business, Content writing, CreativityLeave a comment

I think it was Gandhi who said, “To suck at writing is human; but to admit it, divine.” Or maybe it was Hemingway. Or was it Aristotle? Regardless of who said these words, I think they make sense. And if you’re reading this article, there’s at least a part of you that thinks you suck at writing. That you could do better. And that’s admirable. So, before we begin, here’s a tip of the hat to your self-awareness:

How to Measure if Your Marketing Strategy is Successful?

How to Measure if Your Marketing Strategy is Successful?

Content marketing, Business, Digital Marketing, IDM, Performance Marketing, Social MediaLeave a comment

A marketing strategy is formulated with the idea to keep moving forward and make your business successful. You will think of all the possible outcomes before you choose a strategy and implement it. But not every strategy is profitable in the first go. Some take a step back before giving you the desired outcome. To be able to identify such setbacks that end up in bigger successes, you need to measure how your marketing strategy is progressing. This is what I plan to cover in today’s article to help my fellow content writers working in a content writing agency, know when to stop their marketing efforts and when to keep going on.

Content for website helps in getting good reviews

Why do E-Commerce Websites need Blogs?

Business, Content marketing, Content writingLeave a comment

The digital era is here. Characterized by modern-age technologies, this era has enabled the new generation to get every service they need almost instantaneously. With several sectors realizing the fact that the Information age is truly customer-centric, they have transformed (some are still striving to transform) their business to make it readily available to their customers. In the pursuit to stand unique among their competitors and create a powerful brand identity, enterprises have started to focus on launching e-commerce websites. Amidst everything, out of nowhere, the concept of blogs have popped up. Not knowing how exactly blogs connect to e-commerce websites, a majority of companies are actually bewildered. What is the need for content for websites that deals with online purchases, how will blogs attract potential customers, do we need to upload blogs every month, and many such queries invade a business executive’s mind lately.

How To Write Content That Can Be Understood By Everyone

How To Write Content That Can Be Understood By Everyone

Content writingLeave a comment

Are you one of the content writers working for a company providing content writing services? If yes, then welcome buddy, grab a cup of coffee and let’s discuss the horrors of writing, the tragic memories of our editors sending articles back as if they were extremely irrelevant, and our clients failing to understand the content provided to them (not often though). But having done all this, let’s also discuss why our clients or our editors send our articles back? One of the most common reasons is that they may not understand what we are trying to convey. Now how do you solve this problem when writing a piece of content? With all the past experience of rejected articles, multiple rewrites, and extended sessions of conversations with my editor, I present to you a blog on how to write content that can be understood by everyone… And I hope you understand what I am trying to convey! *Smiles Slyly*

Social media for business requires you to be mindful of your customers.

How Quickly Should You Respond to Social Media DMs?

Content marketing, Content writing, Social MediaLeave a comment

Less than an hour. That’s what they’ll tell you. Who’s ‘they?’ Blogs, articles, certain studies. Ask any digital marketing executive – social media for business is not fun and games, even if it might seem like that at the outset. Responding within an hour is not easy! While I can personally whine about dwindling attention spans and the repercussions of instant gratification, as a marketer I must succumb to these consumer realities.

Instagram marketing

Best Instagram Marketing Tips for Businesses

Social Media1 Comment

Does your business have an account on Instagram? If not, you might want to consider having one. If you are a retailer, if you have stores, if you want people to recognize your brand, then it’s time you create an account on Instagram for your business. Social media for businesses has become too popular to ignore. It’s directly in the hands of your buyers wherever they go. Everybody is active on social media on their phones these days. Out of all the social media platforms, you may wonder why you should be on Instagram? It’s exponential popularity, the young demographic followers, potential influencers, and of course the 1 billion active users worldwide. India has the second highest monthly active Instagram users with a projected number of over 75 million.

Content for website should have a homepage!

6 Pages that Your Website Should Have

Business, Content marketing, Content writing, Digital MarketingLeave a comment

In the digital era, every business needs interesting content on their website. But, like multiple business owners, you might be wondering which pages you need to add and how can you create interesting content for website. You need to present engaging content to your audience as an average reader stays on a website for 15 seconds only. Therefore, you need to analyze the bounce rate of your website with the help Google Analytics Dashboard. One of the multiple factors that affect the bounce rate of your website is the content. Hence, content is a necessity for your website.