Content writer in Mumbai vs copywriter in Mumbai

What’s the difference between a content writer and copywriter

Whether you are a fresher looking for a job as a content writer in Mumbai, a business looking for advertising content writing services or simply an individual in search for somebody who can help you write a speech or a report, you’ve probably wondered:

What is the difference between a content writer and a copywriter?

In fact, you have probably used them interchangeably in the past, too.

B2B content marketing video by IBM

B2B Content Marketing Case study: IBM

Before diving into the analysis of another efficient and prolific content marketing campaign, let’s start with a quick recap of our previous B2B Content Marketing Case Study on Cisco.

In our previous article, I tried to highlight the strengths of one of the most successful B2B content marketers across the globe namely, Cisco. And, one the key determinants of the triumph of their content marketing strategy was relevancy.

Social media for business

How to Get Started with Social Media Marketing

Merely having an online presence on multiple social media channels is not good enough for any firm. Nowadays, the amount of content consumed by people is so immense that you need to come up with unique content every day. In fact, there are quite a few firms that post new content multiple times a day to engage with their target audience.