As a result of the digital platform, the vastness of the world has become accessible to all of us. What seemed to be far away yesterday is at our doorstep today. In fact, the desire to experience life lived by others is almost insatiable. We want to connect, we want to know, we want to share, and we want to experience.
Companies in India and the world at large have established themselves in the field of writing synopses. The synopses are written for the benefit of the viewers, who watch programmes on TV and mobile phones. Synopses are written for TV shows and movies of different genres. Writing synopses for TV shows of varied genres is an art, which is cultivated with practice. A TV show synopsis writer will inform you that the experience of writing synopses for a comedic TV show is different from the experience of penning synopses for a horror TV show.
To write a tech article, you must have comprehensive information on different technologies, how they operate, and their capabilities, of course. But is that all you need? Well, no. Behind any tech article, there is a writer’s thought process, which helps him convey his opinions and other important facts on a technical topic. I work as a technical content writer in Mumbai-based content agency firm, Spacebar. And I say it with experience that a tech writer puts in a lot of research and thought when explaining a technical concept in an interesting and captivating manner.
I remember that during the first few days of working as a content writer in a content writing agency in Mumbai, my editors and co-writers were always talking about ‘keywords’ and ‘SEO.’ As a new writer, I didn’t know how important these terms are in a content writer’s job. After hours of research, I realized how much thought and expertise is required for every blog post whether it’s creating topics, writing, or scheduling uploads. What I also noticed is that SEO and content writing are intertwined, just like strands of human DNA, to help build the online reputation of websites and online businesses.
I remember when I was a kid I used to watch T.V. every morning during the summers. The morning cartoons were always a delight. Between those episodes, they used to show these cold coffee ads and that tumbler with coffee froth on top used to look delicious. The video ad instilled a desire in me for cold coffee and I ended up having cold coffee every day for the whole summer. The point is that video content is really effective in putting ideas in people’s heads. Video content is much more interactive for audiences than written content. If I had to read about the qualities of cold coffee I might have not given it a second thought, as I was a child back then. Video content for websites can be a good way to showcase your product in a creative way.
India’s Gen Z population is predicted to reach 472 million in 2019 according to the analysis by Bloomberg. This has forced the specialists of content marketing in India to upgrade its game in gaining the even shorter attention span of the Gen Zers than the millennials. Even though the millennials are the largest living generation,…
Video marketing is a trend that is quickly catching up with the masses thanks to different types of video making apps and video sharing platforms. Videos are quite easier for a viewer to quickly understand the information than reading a lengthy blog. Also, there are one of the best ways to engage with your audience, especially on social media. Therefore, from large businesses to social influencers, everyone is making video content and sharing them on YouTube and social media platforms. But this trend has also given rise to a major misconception that video content is enough and written content is not needed. Despite the popularity of video content, you still need written content. We have listed a few reasons why your business requires written content.
We are almost nearing the end of 2018. As the new year approaches, you may be considering some new content marketing strategies to revive your business’s online presence in 2019. You may even be considering to outsource your content to produce professional content that has finesse. Now the dilemma that lies ahead is whether to hire a freelancer to do the job or a content agency. We recommend hiring a content agency and here’s why.
When writing business blogs, there are several things that you need to take into consideration. They include the length of blogs, the quality of the content, information that needs to be added according to the target audience, etc. Indeed, content writing is not as easy as it seems. You may consider hiring a freelance content writer in Mumbai or simply hire a team of writers for your company. However, there are quite a few challenges that you may experience when you start with the blogging process. In this article, we talk about these blogging challenges and how do you overcome them.
As a content writer, I have come across this one phrase over and over again! The phrase that I am referring to is very common in the digital marketing industry and that is- “content is the king”. You can actually do a Google search for this phrase and find thousands of other bloggers using the very phrase time and again. But do you know why this phrase is still in vogue? BECAUSE IT’S TRUE! Content is, in fact, the ruling king and seems like it is going to be ruling for a long time until something really ground shaking comes along and de-thrones it. But do you know what makes it the king? Well, here are some stats that explain what makes content the king.