The Balance, a well-known financial publication, summarizes the definition of advertising quite aptly. It says, “Advertising is attempting to influence the buying behavior of your customers or clients by providing a persuasive selling message about your products and/or services.”
Recently, one of my friends asked me the reason for choosing the profession of a content writer. I told her that it was my love for exploring new topics, learning about new subjects, and sharing my views on a topic with the world that encouraged me into becoming a content writer.
When you sit down to think of ideas and topics for your new blogs, the very first assistance you extend your hand towards is Google. You look up for the relevant set of words or keywords related to your business niche, and you find loads of articles and resources designed to spoon-feed you.
Writing is an art for some people; for others, it is an essential form of communication. Both require people to have adequate skills assisting them to convey better what they have in their mind. Improving their writing skills is essential for people as it helps them to communicate effectively with their audience.
When Don Draper from the Madmen series said, “ Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s the freedom from fear.
Today, businesses are handicapped without a strong content marketing strategy. Content marketing is the backbone of most businesses’ marketing strategy, without which you can fail to thrive in the digital world. If you’ve decided to use content marketing to take your business to successful heights, then the next step is to pan out a strategy.
The challenge for marketers these days is to create engaging and interesting content to boost their web traffic. The importance of content marketing for businesses in India is increasing, and therefore, you need to create content for websites that is different from your competitors.
To be a content writer is not an easy job because no matter how talented you are, writing skills are simply not enough. Being a content writer comes with some great perks as you can work from home, out of your favorite coffee shop, or simply any place you love.
Whether you are a fresher looking for a job as a content writer in Mumbai, a business looking for advertising content writing services or simply an individual in search for somebody who can help you write a speech or a report, you’ve probably wondered:
What is the difference between a content writer and a copywriter?
In fact, you have probably used them interchangeably in the past, too.
So I am an IT engineer turned Editor, working on the technical team of my B2B content marketing agency. As an Editor, I get to work closely with budding technical writers. Most of them, and also a lot of my friends and colleagues, end up asking me how to go about ‘technical’ articles. I mean they do know or have some idea of how to write articles or blog posts but aren’t especially aware of the nuances of technical writing.