Every April, World Health Day — observed globally on April 7th by the World Health Organization — serves as a powerful reminder to prioritise our physical wellbeing. But for businesses, there is a parallel kind of health that deserves equal attention: brand health. As a content marketing agency in India, Spacebar has always believed that…
📨 Archive: This is the original Contentious newsletter by Spacebar, sent on April 15, 2021. Write to us at contentious@spacebar.in Monthly newsletter | March 2021 How healthy is your brand? From the Founder’s Desk April 7th marked World Health Day and it got me thinking on how relevant and significant health has become to us…
The pandemic didn’t just disrupt supply chains — it rewired how Indians shop, eat, communicate, and make decisions. For a content marketing agency in India, August 2020 felt like a turning point: the moment when cautious, change-resistant Indian consumers suddenly became the most receptive audience in a generation. Brands that understood this shift — and…
📨 Archive: This is the original Contentious newsletter by Spacebar, sent on 10 August 2020. Write to us at contentious@spacebar.in Learn about our content marketing agency. Monthly newsletter | August 2020 Of changing habits and what’s in it for you From the Founder’s Desk Did you or someone you know get vegetables straight from some…
As a content marketing agency in India, Spacebar has been closely watching how the pandemic and extended lockdowns reshaped the way Indian consumers think, feel, and spend. The July 2020 edition of the Contentious newsletter put it plainly: “If you don’t care, you can’t sell.” That one line captures everything about why mindful, purpose-driven marketing…
📨 Archive: This is the original Contentious newsletter by Spacebar, sent on 14 July 2020. Write to us at contentious@spacebar.in Learn about our content marketing agency. Monthly newsletter | July 2020 If you don’t care, you can’t sell From the Founder’s Desk The one good thing that’s come out of this (seemingly never ending) lockdown is…
The COVID-19 lockdown didn’t just change where people spent their time — it fundamentally altered what they valued, trusted, and bought. In the June 2020 edition of Contentious, Spacebar — a content marketing agency in India — explored the dramatic shift in consumer sentiment and what it meant for brands trying to stay relevant in…
📨 Archive: This is the original Contentious newsletter by Spacebar, sent on June 11, 2020. Write to us at contentious@spacebar.in Monthly newsletter | June 2020 Change in consumer sentiment post lockdown From the Founder’s Desk _______________ It’s going to take a while for the outdoors to become attractive again. The latest BCG Facebook report on consumer…
When the COVID-19 lockdown hit, many businesses scrambled to adapt. But at Spacebar — a content marketing agency in India — the shift to remote work was almost seamless, thanks to years of deliberate investment in cloud-based tools and digital workflows. This edition of Contentious, our monthly newsletter, explores what that transition looked like and…
📨 Archive: This is the original Contentious newsletter by Spacebar, sent on 14 May 2020. Write to us at contentious@spacebar.in Learn about our content marketing agency. Monthly newsletter | May 2020 We need tech to live the new normal From the Founder’s Desk _______________ One of the reasons Spacebar has been working from home seamlessly…
Learn how they achieved success with our marketing solutions.
Learn how they achieved success with our marketing solutions.
Learn how they achieved success with our marketing solutions.