Content marketing for businesses today is crucial. Hence, the need for creating a B2B content marketing strategy is constantly growing along with its benefits. So, here are some predictions for 2017 on content marketing trends that you need to keep in mind before having a strategy in place.
Content marketing institute’s recent report provides an insight into the current state of B2B content marketing as well as how successful content marketers do things differently. There is no doubt that content marketing is an evolving discipline. The reports show that content marketing is flourishing; with as many as 89% of the B2B marketers using content marketing.