Escape to a Fun Water Park
The Great Escape is a popular water park near Mumbai. It traditionally relied on offline partners to generate footfalls. Great Escape wanted to leverage digital marketing for two objectives:
Build brand awareness
Generate online tickets sales
Make the Brand Viral
From gaming the algorithm to using influencers to UGC, we leverage multiple strategies to create virality for the brand. And through this approach, we were able to tap into demand generation for online and offline sales. We have reels ranging from 1M to 50K views.
Drive Online Ticket Sales
An aggressive push was planned and executed across Meta Ads, Google Ads and YouTube to drive online ticket sales. Month-on-month targets were set with the client and achieved by the team leveraging a host of campaigns and ad tactics of traffic, conversions and remarketing.
Here’s a snapshot of campaign performance:
Beyond the Digital Platform
We helped shape the client’s brand image both online and offline platforms. Campaigns like Beat the Heat, Mastika Holi-day, Christmas Hoga Xtra-Masti, and Ye Diwali Vacation Wali more became the brand campaign across digital and offline channels.
