British Safety Council

British Safety Council is a global non-profit organization dedicated to promoting workplace safety and health through education and advocacy.

Why the British Safety Council needed marketing help

The Indian audience was unfamiliar with the brand, necessitating a targeted approach to build awareness and increase inquiries.

Where Spacebar’s marketing services helped

We recognized the need for a comprehensive digital strategy to build brand awareness and generate leads. We implemented a two-pronged approach:

Organic Search:

  • Craft SEO and content strategy to drive traffic
  • Make the website more SEO-friendly
  • Target the right keywords by assessing the search intent
  • Create SEO-optimized content

Search Engine Marketing:

  • Pick the right keywords to drive convertible traffic to the website
  • Utilize a combined approach of search, display and retargeting ads to build a lead funnel

Results

British Safety Council Content Samples

  1. Is your company at risk of complacency?
  3. How to support mental health and well-being in the workplace? 
  4. The relation between employee’s and mental health and workplace safety 

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