Gaming Discoverability for a Niche Enterprise Need Building a first-of-its-kind tech product is never easy. When you go to market, customers don’t know where you fit in their tech stack. They’re not even searching for you yet because you’ve created a whole new category. That makes discoverability and awareness a real challenge. That’s exactly the…
Updating a Legacy Logistics Brand for the Modern Market Freightwings is a logistics company that already enjoys a stellar reputation in the industry with four decades of experience in freight forwarding and customs broking. But their brand communications no longer reflected the scale, breadth of expertise, and end-to-end logistics capabilities of the company.Freightwings approached Spacebar…
How does a B2B Brand Go To Market with a Completely New Category? Maionic is an innovative B2B company specializing in creating 3D marketing experiences that enrich product storytelling. As early movers in the 3D marketing space, Maionic faced a challenge common to nascent industries: their target audience of B2B product marketers often struggled to…
Leveraging the Power of Branding in AYM’s Annual Reports AYM Syntex is India’s top yarn manufacturer. AYM believes that the humble annual report, often dismissed as a regulatory requirement, can be a powerful vehicle to communicate a brand’s values, personality, and vision. In 2020, they reached out to Spacebar to craft their annual report. Since…
British Safety Council British Safety Council is a global non-profit organization dedicated to promoting workplace safety and health through education and advocacy. Why the British Safety Council needed marketing help The Indian audience was unfamiliar with the brand, necessitating a targeted approach to build awareness and increase inquiries. Where Spacebar’s marketing services helped We recognized…
Allerin Allerin is a global technology services provider specializing in research and development of cutting edge solutions using AI/ML, IoT, Data Analytics, blockchain, and others. Why did Allerin need help with content marketing? Allerin wants to establish its authority as a leader in exploring and developing new age solutions based on innovative technologies. For this,…
Building a Social Media Strategy Unify, a renowned name in the integrated facility management industry, has always let its work speak for itself in the physical world. However, when it came to the digital arena, they had some work cut out for themselves. This is where Spacebar intervened with a comprehensive 360-degree strategy, including: 1.…
Who are they?Blues N Coppers is a virtual experience company, specifically focused on setting up virtual events, booths and tradeshows. Spacebar was key in helping BnC pivot from a traditional events company to a digital event. This page is a snapshot of how we helped make that happen. Take over their Digital CommunicationSpacebar has taken ownership…
Building a Social Media StrategyAYM Syntex is one of India’s top yarn manufacturers. Social media was initially seen as a box to tick-off in the marketing checklist. But they soon felt the need to level-up their social media game. Spacebar was approached to increase brand impact by: 1. Strategising and executing a soft rebranding on…
