The core concept of content marketing is to deliver value to its target content. Even though terms B2B and B2C content marketing appear to be similar, its marketing strategies and tactics differ greatly.
Once upon a time, content marketing was only used by smart marketers as a secret marketing tool. Today, every business, big or small wants to avail this secret weapon. That’s why organisations must have effective content marketing strategies in place to stand.
Have you ever come across a website that is entirely bland and has insufficient information? What was your reaction? Did you leave the website in agony or did you move on to check their other pages if they were reliable? It’s a human tendency to feel lost or get annoyed when you’re not given the right information.
Content marketing – if your business is not doing it, you are losing out on customers. This is a powerful method of giving your business a big boost across multiple platforms. Content marketing for B2B business requires a different playthrough. Probably the best way to learn and understand how to execute B2B content marketing is to learn from others.
How do you start marketing your business? What type of marketing works the best? Which marketing tool doesn’t work well with your business? If you’ve had these questions in mind for quite some time now, then you must have definitely heard about ‘content marketing’. Although content marketing is not a new concept, it can be something new to you if you haven’t considered it yet.
In the mid 1990s, access to the internet introduced the umbrella term ‘online marketing’. The early 2000s revolutionized the way people and businesses connected with each other as social networks were born. The late 2000s witnessed the world of content strategy whirl around smartphones. The game, therefore, has never been dull and mundane. And this is especially true for B2B content marketing.
Content marketing institute’s recent report provides an insight into the current state of B2B content marketing as well as how successful content marketers do things differently. There is no doubt that content marketing is an evolving discipline. The reports show that content marketing is flourishing; with as many as 89% of the B2B marketers using content marketing.
If you are a writer, you will have days/week/ a lifetime of having to motivate yourself! Being a writer is NOT easy. It is fulfilling, emancipating *insert other big passionate words here* but it is NOT easy to turn a free-spirited, passion into a job with deadlines and time-bound responsibilities. Often I find myself in the following situations. Feel free to laugh at my plight:D
If you are a writer, you will have days/week/ a lifetime of having to motivate yourself! Being a writer is NOT easy. It is fulfilling, emancipating *insert other big passionate words here* but it is NOT easy to turn a free-spirited, passion into a job with deadlines and time bound responsibilities. Often I find myself in the following situations. Feel free to laugh at my plight:D
A friend of mine recently typed out a deliciously well written piece of work that just struck a cord of interest inside me. While I tried not to get caught up picking out his unconventional pairing of words, I found myself uncontrollably grasping his idea.It was so effortless to see his train of thought and value his opinion.