Content Marketing in India Spacebar team

The journey of Spacebar

Business, Content marketing, Content writing, CreativityLeave a comment

With the success of content marketing in India, so many content startups have sprung up. When you think startup, you’re probably thinking of one of the following:

A bunch of people working out of their friend’s bedroom (this is India and nobody works out of their garage, so get that image out of your head)
Or a swanky office, full of colourful stuff, with a CEO who makes 30 lakhs annually (VC-funded, of course)
Well, so then Spacebar hasn’t been your typical startup as the term is defined today. It was never meant to be.

Content marketing in India for financial firms

Content marketing in India for financial firms

Business, Content marketing, Content writingLeave a comment

With the revolution of demonetization in the Indian financial system, the focus has shifted to digital utilization of funds. There is an increase in the number of online transactions, use of digital wallets, debit and credit cards, etc. However, despite these advancements, financial companies are still slow when it comes to adapting to digital marketing changes.

B2B content marketing analyzing

How can Startups Decide if they need Content Marketing?

Business, Content marketing, Content writingLeave a comment

Most startups always wonder whether they should invest their time and money into content marketing or just do it themselves. If you are one those who are willing to invest but are not sure, then you simply need to answer these simple questions before you consulting anybody – Do you have a website? If you don’t, should you have one? If you already have one, how do you plan to make it easily accessible to your potential customers? How do you plan to improve the ranking of your website on Google or any other search engines?