The challenge for marketers these days is to create engaging and interesting content to boost their web traffic. The importance of content marketing for businesses in India is increasing, and therefore, you need to create content for websites that is different from your competitors.
To be a content writer is not an easy job because no matter how talented you are, writing skills are simply not enough. Being a content writer comes with some great perks as you can work from home, out of your favorite coffee shop, or simply any place you love.
Regardless of whether you run your own blog or operate your own website, becoming a better content writer is a fantastic path to go down. As a content writer in Mumbai, my journey as a content writer has shifted from bleh to meh, and some-where, some-how – I picked up on being a good content writer.
Whether you are a fresher looking for a job as a content writer in Mumbai, a business looking for advertising content writing services or simply an individual in search for somebody who can help you write a speech or a report, you’ve probably wondered:
What is the difference between a content writer and a copywriter?
In fact, you have probably used them interchangeably in the past, too.
Content marketing is used as a component of most marketing strategies today. Be it architecture, food, pharmaceuticals, or movies, marketers are making it a point to include content marketing in their strategy to a successful campaign.
What do most B2B and B2C entrepreneurs aim for? A general answer to this is more sales, more leads, more and more customers, and huge profit. But, is that all? Today, when entrepreneurs are asked what they wish for, they have an addition to the list – website traffic!
Regardless of what business you run – you need content. You need content for:
Brochure
Social Media
Blogs
SEO
Video content
Infographics
Emails
Any element that requires some form of communication (especially B2B content marketing communication) – needs content. Hence, it makes sense to hire a content agency. That would bring you to the next question – How do you choose the right content agency?
As discussed in one of our previous blog post on B2B Content Marketing in India, when nitty meets gritty B2B Content Marketing is nothing but a content rooted marketing strategy where instead of driving a larger audience and higher interactivity, the brand aims to generate more leads by targeting other businesses.
So I am an IT engineer turned Editor, working on the technical team of my B2B content marketing agency. As an Editor, I get to work closely with budding technical writers. Most of them, and also a lot of my friends and colleagues, end up asking me how to go about ‘technical’ articles. I mean they do know or have some idea of how to write articles or blog posts but aren’t especially aware of the nuances of technical writing.
If you want to boost your website’s rank or increase your web traffic, then you need to create SEO-friendly content. When users search for your content, it’s important that your website content is featured in the search results. In fact, you want your content to be featured on the first page of the search result.