B2B Content Marketing

Difference Between SEO and PPC Ads

Content marketing, Digital Marketing, IDM, Performance MarketingLeave a comment

Before I started working for a B2B content marketing agency, I thought good writing was all it took to rank articles on Google’s first page of search results.
I used to think SEO and PPC are pointless mumbo-jumbo thrown around by the SEO team to confound their bosses and ensure they aren’t deemed surplus to requirements. 
All I knew about SEO (Search Engine Optimization) was that it is the process of making your content rank at the top of Google’s search results. And that PPC (Pay-per-click) is an advertising model where you pay for every time someone clicks on your promoted content or online ads. 
When I started my career in B2B content marketing, I found out that they were exactly what I thought they would be — minus the pointless-mumbo jumbo bit.
Turned out, SEO and PPC are, in fact, among the most important aspects of content marketing, secondary only to the quality of the content you put out.
Search engine optimization and pay-per-click advertising are two sides of the same content marketing coin. They are different ways to achieve the same objective — delivering your content to the right target audience. 
So, how do they differ? 

Social media for business

How do You Know How Well Your Posts are Doing on Social Media

Business, Content marketing, Creativity, Digital MarketingLeave a comment

In the old days, even before the radio waves were discovered, which are now like the dark ages for us millennial populace, the social media which we know today was just the word of mouth and paper parchments. People persuasion, which we now take up to our Twitter profiles, used to happen through people who were known as heralds – the people standing on the pedestal with the common event calendar and announcements from the crown. Businesses would pay them every time they brought in something new for the masses. The heralds or influencers would then reach the people for them. While some would flock to the store, others would turn a deaf ear. The only measurement of ROI on the herald was the amount earned on the day the herald spoke. Although there was no need for further details, measuring your influence would have been easier back then. Today, the influence has been loaded up on social media for business and your audience has a lot of ways in which they react to your message for them. So how do you know if you’re doing well when you’re the herald yourself?

Content Writing Agency

How to Recycle Blogs?

Blog post, Content writing, CreativityLeave a comment

Blogging is a method that is beneficial for your website SEO in many ways. It helps your website to rank well in the SERPs through appropriate keyword usage, backlinking, webpage indexing by regularly uploading blogs on your website, and so on. If you have been using blogs, then it’s great. But have you ever taken a look at the blogs that were written a long time ago? Are they still ranking on the SERPs and aiding your SEO? If not, then here’s how a content writing agency recycles blogs in order to boost a website’s online presence.

content writing agency

Why using heavy words in blogs does not help?

Blog post, Content marketing, Content writing, CreativityLeave a comment

“Exasperating farrago of distortions, misrepresentations & outright lies being broadcast by an unprincipled showman masquerading as a journalist”
What you just read is one of many Shashi Tharoor’s tweets that showcases his vocabulary. Tweets like these have captured the attention of many people online. But, using such words in your blogs may not help you get your audience’s attention!
When I started working as a technical writer in a content writing agency, I used to include heavy and complex words in my blogs. But my seniors explained to me why my approach was wrong. Now, while writing technical content, I use contextual vocabulary that’s necessary, but I avoid words that would make my sentences complex. Hence, I ensure that my blogs are simple yet professional. Using heavy words can affect the readability of your blogs and affect the power of your messaging.

Content Writing Agency

Why Your Blog’s Introduction is Important?

Blog post, Content marketing, Content writingLeave a comment

Are you reading this? Oh yes, you are; but why? Don’t you directly want to jump to the body of this article and educate yourself with why introductions of blogs are so crucial? You sure want to do that. But you also want to read the story or extra information I am (or I ain’t) providing in the article. That’s exactly why introductions in your blogs are a must. That’s exactly why any content writing agency stresses so much on crafting an awesome introduction for every blog they create. But that isn’t it.

Facebook logo on the mobile screen represents how to rank posts on top of Facebook news feeds.

How to Rank Your Posts on Top of Facebook’s Newsfeed in 2019?

Content marketing, Content writing, Digital Marketing, Social MediaLeave a comment

If you’re here looking for a sure-shot secret formula to get your next Facebook post to the top of every user’s news feed, then I’m sorry to tell you that you’re at the wrong place. 
But you know where you’ll find it, though? 
N-O-W-H-E-R-E.
That’s because it does not exist.
And you probably already know that if you’ve had any experience using social media for business. While there is no guaranteed way to propel your posts to the pinnacle of Facebook fame, there are a few ways that can increase the likelihood of your posts reaching a large section of your target audience. And it all boils down to something put quite beautifully by my favorite smart person from history, Benjamin Franklin (probably),

social media for business

How LinkedIn can help your real estate business

Content marketing, Content writing, Digital MarketingLeave a comment

In the digital era, every organization is using social media for business to build brand awareness and generate leads. Similarly, real estate businesses can utilize social media platforms like LinkedIn to maximize their lead generation. Also, LinkedIn enables you to build professional networks and find prospective clients. With 250 million active users per month, LinkedIn can exhibit untold potential in allowing users to develop countless professional connections. Additionally, studies have shown that LinkedIn is 277% more useful in lead generation compared to other social networks. Hence, LinkedIn can be an effective platform for using social media for business. If you are a realtor who’s exploring different techniques of social media marketing using LinkedIn, then this would be a great place to start. 

B2B Content Marketing

Your B2B Business Needs Content Marketing! Here’s Why

Content marketing, Content writing, CW, Digital MarketingLeave a comment

People, especially experts often say that B2B content marketing is a must. They mention that content marketing is a B2B marketer’s secret weapon. Plus, you’ll find countless articles on the Internet listing the smart and successful tactics to drive your business with B2B content marketing. As a newbie B2B marketer, do you know why content is so much stressed on? According to HubSpot, a whopping 96% of B2B buyers want content with more input from industry thought leader. But this is not it. Listed below are some practical upsides of leveraging content marketing for B2B businesses.

Social media for business

How often should you post on social media in 2019

Content marketing, Content writing, Creativity, Digital MarketingLeave a comment

Today, in this digital world, businesses know that to resonate with their target audience, the best ever platform is social media. While social media allows brands to get a lot of customer engagement and increase revenue, it can also negatively impact customers resulting in higher customer attrition rates and lower profits if not used correctly. It doesn’t even take a second for customers to unfollow a brand’s social media page. Hence, it is important to make use of social media platforms in a way that attracts customers and does not leave them unsatisfied or unhappy. But how to make optimal use of social media for business? Well, there is actually no magical formula. While posting something on social media platforms, brands should consider its quality and quantity, both. And what does that mean you ask? Let’s brief you on that.