When you deliver content solutions – and not just content writing services – to your clients, you dive into other aspects of their business such as social media, SEO and digital marketing. And you notice how difficult it becomes for businesses to choose their marketing style. If I had to write a book on Marketing in 2014 for Dummies, I’d segregate all kinds and forms or marketing into two simple buckets:
A friend of mine recently typed out a deliciously well written piece of work that just struck a cord of interest inside me. While I tried not to get caught up picking out his unconventional pairing of words, I found myself uncontrollably grasping his idea.It was so effortless to see his train of thought and value his opinion.
Time flies when you’re not watching. A phone call transpired that gave way to employment and a year has passed since then. There are many words that can be used to describe employment at Spacebar… but for now, the word that comes to mind is Acceptance.
So, it’s nowhere close to New Year’s Eve and you are no where close to meeting even half your resolutions. You’re still wearing the same size jeans and you’re still best friends with chocolate! But if there is one thing that won’t leave your mind, it is the fact that you haven’t written anything worth reading (or anything at all), in the past few months!
In the cacophony of deadlines, phone calls, emails, to-do’s, meetings, reviews and what nots, it just dawned on me last week that I wasn’t doing what I wanted to do most – WRITE! And that just can’t be fair when the whole reason I started a content solutions firm was because I love to write! “There is obviously something insanely wrong in the way I’m scheduling my days.” I thought.
Your mind is primed, your eyes are locked and your fingers are ready to start typing words, but the words are just not coming out. You know what you want to type and at the same time, you don’t know what you want to type. There is a confusion you feel. Creativity is a fickle thing and for many, it’s not an easy thing to capture. It just randomly comes and goes when you least expect it. Sometimes the creative juices just run out. It’s like arriving at a gas station and there’s no gas.
There comes a time when we have to conduct research. It could be for a school project, a presentation or a report that you have to submit. Back in the day, research was a strenuous process. It meant hitting the library and diving into books, journals and newspaper – a true hunt for information. Today, you don’t have to hit the library, but that does not mean researching is fun, for most of us at least, it’s still a bore. The internet is our research haven, a one-stop spot. So how do you get done with this cumbersome and tiresome process quickly?
Writing fiction is all what most of us want to do. Nothing would be more fulfilling than having your story up on book shelves in a store. Yet, writing fiction is not easy. It is definitely not as simple as sitting down for five hours straight where you just pour out words to create a story. No, the creative process of writing a story is filled with distractions and constant breaks. It is a hard long, path that requires sheer will power to write a story.
Talent is not something you develop, it is something you are born with. Skill is something you develop. It is like a blunt knife which needs to be sharpened. You may be a talented writer, but that does not mean you are a skilful writer. Talent is something that you see on the surface like a reflection of a mirror, but to be a good writer, to be a kick ass content writer that takes a mix of talent and skill.
Ever wondered, how could a dumb looking politician come out with a readable book? Or your favourite musician’s songs sometimes don’t sound like him at all. Well the answer to all these questions is, ghostwriting. Yes, you read it right. Ghostwriting has been around for centuries (in form of court minister) but only with the growth of communication technology has it proven itself as a powerful market. And now with the ever growing internet and social networks outsourced ghostwriting is fast catching on. Let us have a look, what ghost writing actually is and why it works.