Digital Marketing Astrology: It’s all written in the stars! If you’re new to astrology, here’s a brief overview of zodiac signs: there’s a sun sign, which represents your “identity;” a moon sign, which expresses your emotional side and your intuition; and then a rising sign that defines the purpose and big picture of your life.…
A sneak peek into Spacebar’s roller coaster journey – 2021 Edition Let’s travel back in time to when the universe decided to take a turn that would change the history of humankind. The year 2020 came with a pandemic in tow – it was like walking a tightrope with a blindfold on! Sure, we all…
4 Essential Rules For Using Emojis Correctly Who knew even using emojis would need a guide someday?! If a picture can speak a thousand words, it’s no wonder that emoji mishaps can be devastating in this emotionally fragile digital world. Like how sending a thumbs-up instead of a heart emoji during early dating days can…
Learn about the metrics to check, track, and analyse brand health Brand Health. Relatively simple to decode what it should mean: the health of your brand. But this is too simplistic, of course. Brand Health is an umbrella term: a collection of measuring metrics that essentially analyse how much your branding contributes to achieving your…
Your Audience is Smarter Than You…Think! As digital marketers, we always rethink the content we produce. We analyse whether the target audience would relate to it or find it dull and boring, or in some cases not comprehend the message at all. We teach amateur marketers how to ideate simplified content for a larger audience…
Trendy campaigns are a thing in this country and it’s more than just being viral on digital platforms. Every Indian would definitely know or has heard of these trendy, catchy campaigns from the Indian Government. But what really makes them so trendy? The communication is crystal clear to the locals. Having a simple, inspiring message with a catchy name to the campaign is what makes it viral and easy to remember. Here are few of the many political campaigns that have become extremely popular amongst Indians with some still being actively followed.
Community-based marketing began decades ago through traditional marketing techniques like setting up stalls in local events or advertising in college fests. Cut to 2020 and marketing is now infused with technology where all behaviour can be monitored in clicks and swipes.
Life has to be exploratory for one to experience joy. Be curious and say yes to new opportunities if you think they can help you pick up a new skill, expose you to something new, or simply break the rut that you’re in. If it weren’t for this inherent curiosity, I would have never traveled from IT to consulting to writing to marketing. And I don’t plan to stop here. I hope that by the time I’m a saggy old woman, I’d have gotten my hands dirty on at least three more professional areas. Sadly, the standard mode of functioning for this world has become very linear – focus on a goal and put your horse blinders on till you get there. Where’s the potential to try something you may be better at? What happens if there’s something else out there that’ll give you far more fulfilment – but you don’t even know it exists, no thanks to your blinders?
What Your Digital Marketing Plan Should be like Until a Vaccine is Developed The strong wave of COVID-19 has hit almost all the industries. After months of lockdown, the “unlock” and “begin again” situations resemble a silver lining to the dark clouds that we were covered with. Central and State governments are lifting the lockdown…
What is the first thing you do when you see a piece of content in a foreign language? You use the Google Translator online, or the Google Translate extension does the job for you, right? This process is commonly known as translation. But what if we told you that what you really get is transliteration or transcription and not a true translation? Aren’t you confused already?