Long or Short Form Content? Our answer to the Debate What’s the one thing that Facebook, TikTok, Instagram and YouTube have in common? Right now all of them are evolving their platforms to become video shorts or reel friendly. The reason? Their data shows they get more views and engagement with short form content. Just…
Content marketing is a must-have plan for any industry maven who will leave no stone unturned to become a market leader. However, content marketing can be quite a minefield, with just so many ways to blow it up. Some of the biggest mistakes that must be avoided with content marketing are, therefore, discussed here.
Swipe Some Creative Ideas to Fight Your Creative Block! Have you ever struggled to come up with fresh ideas for your project when staring at a blank screen? Or perhaps you’ve spent hours trying to get a design or piece of prose to click? With the minutes and hours ticking by, there is not a…
Marketing and Advertising – Great love needs a nudge or two Some love stories in the 21st century aren’t exactly like a tragic Romeo and Juliet tale. Many of them are between humans and objects! “I love my iPhone.” “I love Baskin Robbins.” “I love the Zomato app.” You get the drift. With our primary…
Digital Marketing Astrology: It’s all written in the stars! If you’re new to astrology, here’s a brief overview of zodiac signs: there’s a sun sign, which represents your “identity;” a moon sign, which expresses your emotional side and your intuition; and then a rising sign that defines the purpose and big picture of your life.…
A sneak peek into Spacebar’s roller coaster journey – 2021 Edition Let’s travel back in time to when the universe decided to take a turn that would change the history of humankind. The year 2020 came with a pandemic in tow – it was like walking a tightrope with a blindfold on! Sure, we all…
What’s Next in Digital Marketing? On Oct 4, 2021, a 6-hour global outage of social media platforms like Facebook, Instagram, and Whatsapp impacted users, businesses, and huge brands resulting in a loss of advertising time and promotional revenue. Facebook risked a $79 million loss in ad revenue — an amount that grew with every minute…
4 Essential Rules For Using Emojis Correctly Who knew even using emojis would need a guide someday?! If a picture can speak a thousand words, it’s no wonder that emoji mishaps can be devastating in this emotionally fragile digital world. Like how sending a thumbs-up instead of a heart emoji during early dating days can…
Learn about the metrics to check, track, and analyse brand health Brand Health. Relatively simple to decode what it should mean: the health of your brand. But this is too simplistic, of course. Brand Health is an umbrella term: a collection of measuring metrics that essentially analyse how much your branding contributes to achieving your…
Your Audience is Smarter Than You…Think! As digital marketers, we always rethink the content we produce. We analyse whether the target audience would relate to it or find it dull and boring, or in some cases not comprehend the message at all. We teach amateur marketers how to ideate simplified content for a larger audience…