What can B2B Marketers learn from B2C B2B marketing and B2C marketing are always seen as two different animals. B2B Marketing is about creating value to other businesses and their owners, and directors, through informational communication that adds value to their lives. B2C Marketing has so many facets – from price, emotion, brand, personality and…
6 Tips for Writing Effective Email Marketing Campaigns From eye-catching subject lines to concise content, effective email marketing requires clear and organized writing. Sloppy emails can signal disarray and quickly turn prospective clients away. We’ve all encountered poorly written emails that lead us to delete them or lose interest halfway through. Emails that lack coherence…
These Amazing Tips Will Help You Create SEO-Friendly Blogs Like a Pro! How often have you waited for your blog post to show up on the first page of the SERP, only to be disappointed? The truth is, if you are not seeing the results you hoped for, it’s more likely due to a couple…
6 Emerging Content Marketing Trends for 2024 Content marketing is undergoing significant upheaval lately, and it’s not all driven by AI. The positive side is that businesses are increasingly relying on content marketing, recognizing it as the fastest route to their customers. A recent survey found that over a third of businesses allocate 10% to…
10 Common Content Marketing Mistakes and How to Avoid Them Content has become a powerful marketing tool, with capabilities expanding every year. It can create brand awareness, improve engagement, drive traffic to websites, increase sales and revenue. With so much to offer, it is no surprise that marketers are interested in leveraging content in their…
Question Your Way Into Content That Converts When I first started with B2B content creation, I used to think, “I got this.” Right after the first meeting, it felt like I knew exactly what the client needed and where to take the content. So I went ahead and submitted the first draft based on my…
5 Best Practices for Writing Long-Form Content As a content writer or marketer, you probably spend most of your time working on short-form content like social media posts, infographics, or quick blogs. But if you’ve been in the industry for long enough, there will inevitably have been instances when you’ve been tasked with creating long-form…
Omnichannel Content Marketing: Reaching Customers Everywhere Long-gone are the days when customers could simply be targeted through a television or newspaper ad. Today, there are so many platforms and locations to target the customer. Brands can: What is Omnichannel Content Marketing? Omnichannel content marketing includes all the touchpoints that you can communicate with customers and…
The 7 Ingredients of a Good Content Writing Recipe When it started, content marketing was about providing buyers with valuable content when deciding whether to buy the product or not. It helped the consumers choose between products. But today, businesses and content marketing agencies have reduced content marketing to “If our competition has a blog,…
The Ultimate Checklist for Hiring a Content Marketing Agency As businesses increasingly strive to create impactful content, many are turning to specialized content marketing agencies for their expertise. Hiring a content marketing agency can be a game-changer, providing access to skilled content creators, strategic thinkers, and the latest tools in digital and social media marketing.…