AYM Syntex - Annual Reports

Leveraging the Power of Branding in AYM’s Annual Reports

AYM Syntex is India’s top yarn manufacturer. AYM believes that the humble annual report, often dismissed as a regulatory requirement, can be a powerful vehicle to communicate a brand’s values, personality, and vision. In 2020, they reached out to Spacebar to craft their annual report. Since then, Spacebar has been involved in building the non-financial sections of their annual reports every year.

Through strategic storytelling and creative infusion, Spacebar has transformed AYM’s annual report from being a numbers-and-compliance-filled booklet into a branding masterpiece that resonates with stakeholders.

Telling a Story around the Numbers

Every number in an annual report tells a story. It’s not just about profit margins or EBIDTA, it’s about why those numbers are there and what they mean for the brand’s future. Spacebar didn’t just present cold, hard data. Instead, we wove those numbers into a larger narrative of innovation and resilience. We ensured that the tone was always optimistic but pragmatic, reflecting the brand’s approach to long-term, sustainable growth.

Using Visuals Strategically

We used imagery to subtly reinforce key brand messages. For example, when discussing sustainability initiatives, we included photos of eco-friendly processes, highlighted the company’s zero liquid discharge systems, and showed how recycled products were woven into their product portfolio. By visually reinforcing these aspects, the company was able to embed sustainability into their brand identity for shareholders, customers, and employees alike.

Adding Engagement Elements into an Annual Report

In the age of social media, we often think of engagement as something that happens on Instagram or LinkedIn. But you can bring that same sense of engagement and interaction to an annual report. For AYM, we created infographics that broke down complex data, making it easier for stakeholders to digest. This wasn’t just about making the report pretty—it was about fostering a deeper connection between the brand and its audience.