Importance of keywords in content writing

If you are a writer with a content writing agency in India, then I’m quite sure that you’d enjoy your work receiving attention and appreciation from its readers. You would want more and more people to stumble upon your content, read your work, and share it with others. And the only way you can achieve all this is through high-quality content. But, sometimes, even great content fails to get the required traffic. So, then what’s the lifeblood of your storytelling?