As common human beings, we try using our brain to its full capacity. But the tantrums of the human mind plays us every time, and as a result, an average human loses concentration or interest in things within just 8 seconds. Everything is boring to us if it is not engaging enough or doesn’t have a contribution to our opinions.
Social media for business is the go-to solution for reaching your target audience as the number of social media users has increased drastically with time. People of different demographics and psychographics use social media platforms such as Facebook. It is therefore constantly upgrading its features to help businesses promote their services and products. Among a number of features available for your business on Facebook, here are six features that you need to know.
Being a part of a social media marketing agency and working with different types of business, I have come to understand something. The need to sustain in the market and grow constantly is applicable on all types of businesses including educational institutes. Therefore, you may use different types of marketing techniques such as content marketing, search engine marketing and email marketing. However, with your direct target audience being youngsters, using social media marketing in your marketing strategy is a must. In fact, not just youngsters but also other age groups and various businesses use social media. This makes social media a great platform to not only reach out to students but also their parents, industry recruiters, alumni, and even the college faculty. Here are some types of social media posts you can share on your social media.
#Hashtags, a common phenomenon used by all social butterflies on all their social media posts. Hashtags make a social media post more discoverable and categorises it according to events, trends, brands, food, and lot more!. When it comes to social media for businesses, hashtags are an essential part of captions. These little links function perfectly for the users while searching for related posts.
Hashtags organise posts like grouped conversations where you could simply type in the category of your desired search with a ‘#’ symbol before it. This would enlist all the posts that have the same hashtag, making it easier for you to dig and find what you’re looking for.
In today’s age, the increase in the number of online users has compelled businesses to shift from traditional marketing to digital marketing. One of the modern strategies of digital marketing includes using social media to grab the attention of the audience. Talking about social media, it is estimated that there will be over 2.77 billion social media users worldwide by 2019. Now that’s a really strong reason why businesses and even educational institutes should use social media to grab the attention of their target audience. And if you manage a B-school, then it becomes all the more necessary to use social media to target users (students and working professionals) who would be quite active on social media. So social media is an apt platform for B-schools to reach out to prospective students.
Now apart from the sheer number of people available on social media, here are some other reasons why a B-school should use social media.
To be more relevant and trendy in today’s digital world, educational institutes are now spending a considerable budget for social media marketing. During this time of the year, B-schools around the country are bustling for more admissions. There has been a serious effort on the path of B-schools to increase brand presence and target the ever-growing number of prospective students on social media. So, the challenge here is how could your B-school stand out among the rest? What could you do differently to engage and attract students? Some may say that B-schools should be active on social media. Yes, that’s true, but apart from being active, you also need to have engaging posts that address prospective students, current students, and alumni all at one place! Social media for B-schools allows you to do exactly that.
What is writing? In my personal opinion, writing is a way of searching soul through words and sentences that a person creates through his subconscious mind. Through writing, you spill out the ink in your heart onto a blank page and create a piece that keeps people coming back for more. Each time I lift my virtual pen to scribble some words, the primary thought that comes to my mind is that something extraordinary is bound to happen. No writer’s block, no mental semicolons, just words. I believe that motivation is key, everywhere and in every way! And as a content writer, most of us love being alone to ponder upon vivid writing ideas and techniques. This is where self-motivation could actually work as a kick-start to your blog.
Writers are a breed of people trying to turn people’s emotional and decisive knobs through words that instigate an action. There was a time when writing was for journalists and novelists exclusively. Others were too daunted in those times to take over writing, it was thought to be a thing for scholars. Now, writing is a way for some people to cope with life. Seeing something being created out of your brains and skills gives you pleasure.
Did you know that content-heavy sites can get more backlink, increase your search engine visibility, and also boost your conversion rate? Writing long-form content is a simple task but creating one can be a task. It takes a lot of effort, time, and attention. To make the task easier for you, here is a step-by-step guide to creating a long-form B2B content piece.
If you have worked as a content writer with a content writing agency, then you may be well aware of the different content tools that are used. These tools are extremely beneficial and almost every seasoned content writer would prefer using at least some of them if not all. The tools that are used by content agencies usually consist of writing tools, plagiarism checker tools, social media tools, SEO tools, etc. Let’s take a look at them in detail.
Sometimes, search engine optimization (SEO) may seem very complicated. You need to think about your marketing strategy, backlinks, web page design, metadata, HTML, and more importantly- keywords density! Keywords are one of the only ways for search engines like Google to understand the relevance of your website. These search engines have gotten smarter by using hundreds of signals to rank the relevance of your website. So how can you use those keywords on your website? How many should you target? Should you just use multiple pages for every single keyword? Or do you just stuff the keywords all over the website? Let’s talk about the proper keyword usage and how to target them in your content to help you provide the right answers to such questions.