5 content marketing tools for business

Content marketing in its purest form is the method of creating and publicizing or advertising content or material that helps in increasing and improving a brand's reputation. Several organizations consider content marketing in India as a mere option for them to grow their business. In fact, business should start with content marketing as it is one of the best ways to generate leads in the digital universe. Now you might be wondering how you should go about with content marketing and what all you would require to kick-start or maintain your content marketing campaign. Here are 5 tools that will surely help you in your content marketing process.