What can B2B Marketers learn from B2C B2B marketing and B2C marketing are always seen as two different animals. Learn about our B2B content marketing agency. B2B Marketing is about creating value to other businesses and their owners, and directors, through informational communication that adds value to their lives. B2C Marketing has so many facets…
A B2B content marketing agency in India can power your sales team with quality leads. Discover 4 proven ways content fuels faster B2B sales conversions.
📨 Archive: This is the original Contentious newsletter by Spacebar, sent on 28 February 2023. Write to us at contentious@spacebar.in *|MC_PREVIEW_TEXT|* From the Founder Sales teams often work long hours in an attempt to close deals with under-qualified leads. This is further complicated by management and marketing teams accusing them of inadequate lead follow-up resulting…
B2B content marketing agency in India shares 7 powerful festive season strategies — from referral programs to client gifting — that build real brand loyalty.
📨 Archive: This is the original Contentious newsletter by Spacebar, sent on 27 October 2022. Write to us at contentious@spacebar.in From the Founder Happy Diwali! October to December spells a slew of festivals. With Dussehra and Diwali behind us, we can now look forward to the global festivities of Halloween, Thanksgiving, Christmas, and the New…
Every brand that has cracked marketing knows exactly who it is talking to. As a leading B2B content marketing agency in India, Spacebar has seen this truth play out time and again: the brands that generate real results are the ones that have invested in detailed, research-backed buyer personas. When you know your buyer —…
📨 Archive: This is the original Contentious newsletter by Spacebar, sent on 19 May 2021. Write to us at contentious@spacebar.in Monthly newsletter | May 2021 We’re Talking About Buyer Personas Today From the Founder’s Desk Think of these three soap brands – Santoor, Lux, and Dove. Can you think of the different types of women…
When India’s first COVID-19 lockdown hit in April 2020, businesses across the country faced a brutal question: survive or shut down? At Spacebar, a B2B content marketing agency in India, we’d seen this coming — and we used our own monthly newsletter, Contentious, to share what we knew about keeping businesses alive through communication and…
📨 Archive: This is the original Contentious newsletter by Spacebar, sent on 16 April 2020. Write to us at contentious@spacebar.in Monthly newsletter | April 2020 How businesses can survive during a pandemic_______ Usually, April is when businesses in many parts of the world are busy closing their books. But here we are, tackling something so…