Marketing Budget Calculator: Plan Your FY 25-26 Spend
As we approach FY 25-26, it’s crucial to plan your marketing budget strategically. Recent trends show that companies are allocating significant portions of their revenue to marketing, with variations based on business type and size. Use our interactive calculator below to get an estimate for your marketing budget based on industry averages and your company’s specifics.
Interactive Marketing Budget Calculator
Key Insights for FY 25-26
- B2C service companies are investing the highest percentage (15%) of revenue in marketing.
- Smaller companies (less than 100 employees) allocate a larger portion of their budget to marketing.
- B2C businesses focus more on content and research, while B2B businesses prioritize account-based marketing.
- Advertising remains a significant portion of the budget across all business types.
- Technology investments are crucial, accounting for 17-21% of the marketing budget.
Action Steps for Your Marketing Budget
- Audit your current marketing spend and evaluate the ROI of each channel.
- Use the calculator above to get a baseline for your FY 25-26 budget and its breakdown.
- Align your budget allocation with industry benchmarks while considering your unique business needs.
- Invest in marketing technology to improve efficiency and tracking capabilities.
- For B2B businesses, consider increasing focus on account-based marketing strategies.
- Regularly review and adjust your budget allocation based on performance metrics.
Remember, while this calculator provides a good starting point based on industry averages, your specific marketing budget should also take into account your company’s unique goals, market position, and growth strategy. Use these insights as a guide, but don’t hesitate to adjust based on your specific needs and opportunities.
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